The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
561 essays in the archive · 13 languages · 56 categories
Refreshing and insightful books from Dentsu Executive Creative Director
Two free ebooks from Dentsu's top creatives reveal the methodological brilliance behind Japanese advertising—and why their world-class approach transcends cultural barriers.
Read the analysis
Which country is mobile first globally in 2015?
I analyzed which markets lead the mobile-first revolution by comparing user time spent and ad spend across 8 major countries—the results reveal a surprising gap.
Search Engine Market Share in APAC countries September 2015
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
The Full Index
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"Search Engine Marketing in the Mobile Age" ebook published
No. 05Earned MediaWhat are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015
No. 06JapanInteresting facts about Dentsu in JP
No. 07Japan6 Things about Japan Digital Marketing Landscape (Part 1)
No. 08Greater China8 Facts about China digital marketing landscape
No. 09Book reviewThe value of a smile at Christmas - Dale Carnegie
No. 10Greater ChinaSmartphone OS market share 2014
No. 11Greater ChinaState of social networks in APAC in Q3 2014
No. 12About Chandler Nguyen"Father forgets" by W. Livingston Larned
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