The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
517 essays in the archive · 13 languages · 54 categories
Response to "Eight Silly Data Things Marketing People Believe That Get Them Fired"
I break down why Vietnamese marketers get fired for confusing metrics with KPIs—and reveal the simple fix that transforms data from overwhelming noise into actionable insights.
Read the analysisWelcome to the Agency world in Vietnam (part 1)
I'm mapping Vietnam's digital agency landscape—from WPP's 23 offices to solo shops—so you can navigate this fragmented market and find the right partners.
How to have an Effective Digital Analytics Strategy?
Stop drowning in meaningless metrics—your analytics strategy fails when you spend time on dashboards instead of asking the right business questions and hiring analysts who deliver actionable insights.
The Full Index
Earlier entries
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Free Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools
No. 05AnalyticsFree Chapter on Digital Analytics
No. 06About Chandler NguyenHow Steve Jobs and Apple changed my life
No. 07About Chandler NguyenThank you Singapore
No. 08Paid MediaPlease do NOT prepare 100-slide monthly report
No. 09Paid MediaWhen to use PPC and SEO?
No. 10BaiduSearch Engine Market Share in the US, UK, China, Canada and other countries in Mar 2013
No. 11About Chandler NguyenDigital marketing for Vietnam book
No. 12book reviewLikeable Social Media Book review
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