The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
522 essays in the archive · 13 languages · 55 categories
Google Hummingbird: anything but irrelevant
Hummingbird's silent rollout—unnoticed by most SEOs for over a month—signals a major shift: Google now rewards conversational, user-focused content over keyword manipulation.
Read the analysisState of social networks in Southeast Asia
I analyzed social network data across 6 Southeast Asian countries and found Facebook's dominance isn't the full story—mobile usage reveals surprising twists.
Secrets revealed behind the 106 Million view video - Dove Sketches campaign
I break down how Dove's 165M-view campaign launched globally in just 24 hours by throwing out traditional regional planning and following the audience in real-time.
The Full Index
Earlier entries
Sort: Newest
What is the ONE thing that I would share with a Newbie?
No. 05FacebookFacebook: I feel like you are cheating me
No. 06Earned MediaMeasuring success of your social media efforts (beyond the number of view/fans)
No. 07Owned MediaAre you ready for a Mobile world? What are your options?
No. 08FacebookEveryone is doing Photo Contest in Vietnam
No. 09About Chandler NguyeneBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
No. 10VietnamWada.vn officially launched in Vietnam
No. 11Earned Media“When done right, technology enhances the story, it doesn’t replace it”
No. 12StrategySony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
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