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Chandler Nguyen

The Archive · 2013 — Now

Notes from the practice.

Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.

521 essays in the archive · 13 languages · 55 categories

FilterAllAI 91Expats in the US 80Strategy 99Living in the US 41US Personal finance 32Search Engine Marketing 46Greater China 45
Earned MediaRead

State of social networks in Southeast Asia

I analyzed social network data across 6 Southeast Asian countries and found Facebook's dominance isn't the full story—mobile usage reveals surprising twists.

Read the analysis
Earned MediaRead

Secrets revealed behind the 106 Million view video - Dove Sketches campaign

I break down how Dove's 165M-view campaign launched globally in just 24 hours by throwing out traditional regional planning and following the audience in real-time.

Paid MediaRead

What is the ONE thing that I would share with a Newbie?

After 10 years in SEM, I realized the most vital lesson isn't about keywords or tools—it's understanding the human behind every search query.

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No. 04Facebook

Facebook: I feel like you are cheating me

ReadNo. 05Earned Media

Measuring success of your social media efforts (beyond the number of view/fans)

ReadNo. 06Owned Media

Are you ready for a Mobile world? What are your options?

ReadNo. 07Facebook

Everyone is doing Photo Contest in Vietnam

ReadNo. 08About Chandler Nguyen

eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen

ReadNo. 09Vietnam

Wada.vn officially launched in Vietnam

ReadNo. 10Earned Media

“When done right, technology enhances the story, it doesn’t replace it”

ReadNo. 11Strategy

Sony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam

ReadNo. 12Singapore

$10,779 is THE Average monthly income for Finance & Insurance employee in Singapore

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