The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
520 essays in the archive · 13 languages · 54 categories
Secrets revealed behind the 106 Million view video - Dove Sketches campaign
I break down how Dove's 165M-view campaign launched globally in just 24 hours by throwing out traditional regional planning and following the audience in real-time.
Read the analysisWhat is the ONE thing that I would share with a Newbie?
After 10 years in SEM, I realized the most vital lesson isn't about keywords or tools—it's understanding the human behind every search query.
Facebook: I feel like you are cheating me
I enabled Facebook's conversion tracking pixel and it secretly switched my campaigns to unlimited CPM bidding—my costs shot up 8-12x with zero conversions.
The Full Index
Earlier entries
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Measuring success of your social media efforts (beyond the number of view/fans)
No. 05Owned MediaAre you ready for a Mobile world? What are your options?
No. 06FacebookEveryone is doing Photo Contest in Vietnam
No. 07About Chandler NguyeneBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
No. 08VietnamWada.vn officially launched in Vietnam
No. 09Earned Media“When done right, technology enhances the story, it doesn’t replace it”
No. 10StrategySony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
No. 11Singapore$10,779 is THE Average monthly income for Finance & Insurance employee in Singapore
No. 12Owned MediaSome thoughts on User Experience
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