The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
517 essays in the archive · 13 languages · 54 categories
Measuring success of your social media efforts (beyond the number of view/fans)
I've learned that measuring social media success isn't about vanity metrics—it's about tracking reach, engagement, AND revenue to prove real business impact.
Read the analysisAre you ready for a Mobile world? What are your options?
Smartphones offer brands an intimate channel to customers, but is your site ready? Explore mobile sites, native apps, and responsive design options.
Everyone is doing Photo Contest in Vietnam
Photo contests dominate Vietnam's digital marketing, but 90% are won by prize hunters gaming the system—not your actual target audience.
The Full Index
Earlier entries
Sort: Newest
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
No. 05VietnamWada.vn officially launched in Vietnam
No. 06Earned Media“When done right, technology enhances the story, it doesn’t replace it”
No. 07StrategySony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
No. 08Singapore$10,779 is THE Average monthly income for Finance & Insurance employee in Singapore
No. 09Owned MediaSome thoughts on User Experience
No. 10Search Engine MarketingThe Search Engine "battle" in Vietnam
No. 11book review"Contagious: Why Things Catch on" book review
No. 12StrategyWelcome to the Global Digital Ecosystem !
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