Blog

514 posts about AI, learning, and building products

With smartphone penetration varying wildly from 15% to 87% across APAC markets, I explore whether mobile-first is truly universal or if success demands a more nuanced approach.

Feb 11, 2014·Earned Media

ROI for social media? Response to post "How The Wall Street Journal owns social media"

A bigger fanbase doesn't mean better ROI—I break down why reach, engagement rates, and revenue metrics matter far more than vanity metrics like follower counts.

Jan 31, 2014·Earned Media

Sách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"

Tôi đã dịch cuốn sách 250 trang này sang tiếng Việt theo yêu cầu của độc giả, bao gồm 15 chương chi tiết về quảng cáo trực tuyến từ cơ bản đến nâng cao tại thị trường Việt Nam.

Jan 18, 2014·Leadership

One thing that significantly improves my career

Spending just one hour daily to read transformed my career, but the real challenge isn't finding time—it's doing it consistently and choosing the right content to maximize that investment.

Dec 12, 2013·Search Engine Marketing

Google Hummingbird: anything but irrelevant

Hummingbird's silent rollout—unnoticed by most SEOs for over a month—signals a major shift: Google now rewards conversational, user-focused content over keyword manipulation.

Dec 8, 2013·Earned Media

State of social networks in Southeast Asia

I analyzed social network data across 6 Southeast Asian countries and found Facebook's dominance isn't the full story—mobile usage reveals surprising twists.

Nov 16, 2013·Earned Media

Secrets revealed behind the 106 Million view video - Dove Sketches campaign

I break down how Dove's 165M-view campaign launched globally in just 24 hours by throwing out traditional regional planning and following the audience in real-time.

Nov 3, 2013·Paid Media

What is the ONE thing that I would share with a Newbie?

After 10 years in SEM, I realized the most vital lesson isn't about keywords or tools—it's understanding the human behind every search query.

Oct 22, 2013·Facebook

Facebook: I feel like you are cheating me

I enabled Facebook's conversion tracking pixel and it secretly switched my campaigns to unlimited CPM bidding—my costs shot up 8-12x with zero conversions.

Oct 22, 2013·Earned Media

Measuring success of your social media efforts (beyond the number of view/fans)

I've learned that measuring social media success isn't about vanity metrics—it's about tracking reach, engagement, AND revenue to prove real business impact.

Oct 16, 2013·Owned Media