The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
520 essays in the archive · 13 languages · 54 categories
Asia top 1000 Brands 2014
L'Oreal outspends everyone in Asia-Pacific with $2.8B in ads, but remove China and Japan from the equation and the rankings flip dramatically—here's what the data reveals.
Read the analysisFacebook, please fix your Facebook for Business Sign Up page
I discovered Facebook running mobile ads for their Business solution that lead to a completely broken, non-mobile-optimized landing page—even they get it wrong sometimes.
Search Engine Market Share in APAC Jun 2014
I compiled search engine market share data across APAC to reveal which players actually dominate each market—spoiler: it's not always Google.
The Full Index
Earlier entries
Sort: Newest
Multi-channel attribution what you need to know
No. 05Paid MediaHow Not to run a YouTube Video campaign
No. 06StrategyResponse to "Agency, position thyself" by Greg Paull
No. 07StrategyIs Mobile First the right strategy for APAC?
No. 08Earned MediaROI for social media? Response to post "How The Wall Street Journal owns social media"
No. 09Earned MediaSách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
No. 10LeadershipOne thing that significantly improves my career
No. 11Search Engine MarketingGoogle Hummingbird: anything but irrelevant
No. 12Earned MediaState of social networks in Southeast Asia
Subscribe
Get the next useful note when there is something to say
I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.