The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
522 essays in the archive · 13 languages · 55 categories
Smarties Trend Report 2014
I've curated 31 award-winning mobile campaigns from the Smarties Trend Report, highlighting my top picks like Neutrogena's sun-activated ads and Cannes winners.
Read the analysisAround 50% of Digital ad spend in APAC will be on Mobile by 2018
Mobile ad spend will hit $30.5B—nearly half of all digital spending—in APAC by 2018, with China alone dominating the landscape alongside three vastly different markets.
Asia top 1000 Brands 2014
L'Oreal outspends everyone in Asia-Pacific with $2.8B in ads, but remove China and Japan from the equation and the rankings flip dramatically—here's what the data reveals.
The Full Index
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No. 05Greater ChinaSearch Engine Market Share in APAC Jun 2014
No. 06AnalyticsMulti-channel attribution what you need to know
No. 07Paid MediaHow Not to run a YouTube Video campaign
No. 08StrategyResponse to "Agency, position thyself" by Greg Paull
No. 09StrategyIs Mobile First the right strategy for APAC?
No. 10Earned MediaROI for social media? Response to post "How The Wall Street Journal owns social media"
No. 11Earned MediaSách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
No. 12LeadershipOne thing that significantly improves my career
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