The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
521 essays in the archive · 13 languages · 55 categories
Around 50% of Digital ad spend in APAC will be on Mobile by 2018
Mobile ad spend will hit $30.5B—nearly half of all digital spending—in APAC by 2018, with China alone dominating the landscape alongside three vastly different markets.
Read the analysisAsia top 1000 Brands 2014
L'Oreal outspends everyone in Asia-Pacific with $2.8B in ads, but remove China and Japan from the equation and the rankings flip dramatically—here's what the data reveals.
Facebook, please fix your Facebook for Business Sign Up page
I discovered Facebook running mobile ads for their Business solution that lead to a completely broken, non-mobile-optimized landing page—even they get it wrong sometimes.
The Full Index
Earlier entries
Sort: Newest
Search Engine Market Share in APAC Jun 2014
No. 05AnalyticsMulti-channel attribution what you need to know
No. 06Paid MediaHow Not to run a YouTube Video campaign
No. 07StrategyResponse to "Agency, position thyself" by Greg Paull
No. 08StrategyIs Mobile First the right strategy for APAC?
No. 09Earned MediaROI for social media? Response to post "How The Wall Street Journal owns social media"
No. 10Earned MediaSách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
No. 11LeadershipOne thing that significantly improves my career
No. 12Search Engine MarketingGoogle Hummingbird: anything but irrelevant
Subscribe
Get the next useful note when there is something to say
I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.