The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
517 essays in the archive · 13 languages · 54 categories
Multi-channel attribution what you need to know
I've learned that choosing which multi-channel attribution problem to solve is just as critical as solving it—here's how to pick the right one for your business.
Read the analysisHow Not to run a YouTube Video campaign
After being bombarded by the same 3-minute ad for days, I finally understand why most YouTube video campaigns fail—and it's not just about the creative.
Response to "Agency, position thyself" by Greg Paull
I've made the mistake of trying to be a full-service agency, but learned the hard way that chasing every digital trend means you'll never match specialists' execution quality.
The Full Index
Earlier entries
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Is Mobile First the right strategy for APAC?
No. 05Earned MediaROI for social media? Response to post "How The Wall Street Journal owns social media"
No. 06Earned MediaSách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
No. 07LeadershipOne thing that significantly improves my career
No. 08Search Engine MarketingGoogle Hummingbird: anything but irrelevant
No. 09Earned MediaState of social networks in Southeast Asia
No. 10Earned MediaSecrets revealed behind the 106 Million view video - Dove Sketches campaign
No. 11Paid MediaWhat is the ONE thing that I would share with a Newbie?
No. 12FacebookFacebook: I feel like you are cheating me
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