The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
522 essays in the archive · 13 languages · 55 categories
"Search Engine Marketing in the Mobile Age" ebook published
Master global paid search campaigns in the mobile era—from campaign briefs to statistical testing to actionable optimization strategies that move beyond basic Adwords training.
Read the analysisWhat are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
Interesting facts about Dentsu in JP
I dug into the numbers and discovered Dentsu commands a staggering 25% of Japan's ad market—here's how their dominance compares globally.
The Full Index
Earlier entries
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6 Things about Japan Digital Marketing Landscape (Part 1)
No. 05Greater China8 Facts about China digital marketing landscape
No. 06Book reviewThe value of a smile at Christmas - Dale Carnegie
No. 07Greater ChinaSmartphone OS market share 2014
No. 08Greater ChinaState of social networks in APAC in Q3 2014
No. 09About Chandler Nguyen"Father forgets" by W. Livingston Larned
No. 10Paid MediaiAd guide: How to promote your Brand/App to millions of Apple users ?
No. 11Mobileiphone 6 is the most searched smartphone in APAC in 2014
No. 12Greater ChinaThe cost of "magic" - Cannes Lion 2014 report
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