The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
521 essays in the archive · 13 languages · 55 categories
What are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
Read the analysisInteresting facts about Dentsu in JP
I dug into the numbers and discovered Dentsu commands a staggering 25% of Japan's ad market—here's how their dominance compares globally.
6 Things about Japan Digital Marketing Landscape (Part 1)
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.
The Full Index
Earlier entries
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8 Facts about China digital marketing landscape
No. 05Book reviewThe value of a smile at Christmas - Dale Carnegie
No. 06Greater ChinaSmartphone OS market share 2014
No. 07Greater ChinaState of social networks in APAC in Q3 2014
No. 08About Chandler Nguyen"Father forgets" by W. Livingston Larned
No. 09Paid MediaiAd guide: How to promote your Brand/App to millions of Apple users ?
No. 10Mobileiphone 6 is the most searched smartphone in APAC in 2014
No. 11Greater ChinaThe cost of "magic" - Cannes Lion 2014 report
No. 12MobileSmarties Trend Report 2014
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