·About Chandler Nguyen
"Father forgets" by W. Livingston Larned
A timeless story that transformed how I parent: a father's heartbreaking realization that he's been measuring his young son by adult standards instead of cherishing his childhood.
Blog
514 posts about AI, learning, and building products
·Paid Media
iAd guide: How to promote your Brand/App to millions of Apple users ?
Learn how Apple's self-serve iAd platform lets you target millions of users across 25 countries with precise demographics, device, and interest-based campaigns.
·Mobile
iphone 6 is the most searched smartphone in APAC in 2014
iPhone 6 dominates APAC search with 4x more queries than Galaxy S5, and 60% of product research happens on mobile devices—here's the country breakdown.
·Greater China
The cost of "magic" - Cannes Lion 2014 report
I analyzed APAC's Cannes Lions winners against media ad spend and discovered surprising efficiency gaps—Australia and India punch above their weight while bigger spenders lag.
·Mobile
Smarties Trend Report 2014
I've curated 31 award-winning mobile campaigns from the Smarties Trend Report, highlighting my top picks like Neutrogena's sun-activated ads and Cannes winners.
·Greater China
Around 50% of Digital ad spend in APAC will be on Mobile by 2018
Mobile ad spend will hit $30.5B—nearly half of all digital spending—in APAC by 2018, with China alone dominating the landscape alongside three vastly different markets.
·Strategy
Asia top 1000 Brands 2014
L'Oreal outspends everyone in Asia-Pacific with $2.8B in ads, but remove China and Japan from the equation and the rankings flip dramatically—here's what the data reveals.
·Paid Media
Facebook, please fix your Facebook for Business Sign Up page
I discovered Facebook running mobile ads for their Business solution that lead to a completely broken, non-mobile-optimized landing page—even they get it wrong sometimes.
·Greater China
Search Engine Market Share in APAC Jun 2014
I compiled search engine market share data across APAC to reveal which players actually dominate each market—spoiler: it's not always Google.
·Analytics
Multi-channel attribution what you need to know
I've learned that choosing which multi-channel attribution problem to solve is just as critical as solving it—here's how to pick the right one for your business.
·Paid Media
How Not to run a YouTube Video campaign
After being bombarded by the same 3-minute ad for days, I finally understand why most YouTube video campaigns fail—and it's not just about the creative.
·Strategy
Response to "Agency, position thyself" by Greg Paull
I've made the mistake of trying to be a full-service agency, but learned the hard way that chasing every digital trend means you'll never match specialists' execution quality.