·Google
14 Mobile SEM ad copy best practices
Master these 14 mobile SEM ad copy tactics to dominate above-the-fold mobile search results where paid ads now occupy entire screens before organic listings.
Blog
514 posts about AI, learning, and building products
·Strategy
Refreshing and insightful books from Dentsu Executive Creative Director
Two free ebooks from Dentsu's top creatives reveal the methodological brilliance behind Japanese advertising—and why their world-class approach transcends cultural barriers.
·Mobile
Which country is mobile first globally in 2015?
I analyzed which markets lead the mobile-first revolution by comparing user time spent and ad spend across 8 major countries—the results reveal a surprising gap.
·Australia
Search Engine Market Share in APAC countries September 2015
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
·ebook
"Search Engine Marketing in the Mobile Age" ebook published
Master global paid search campaigns in the mobile era—from campaign briefs to statistical testing to actionable optimization strategies that move beyond basic Adwords training.
·Earned Media
What are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
·Japan
Interesting facts about Dentsu in JP
I dug into the numbers and discovered Dentsu commands a staggering 25% of Japan's ad market—here's how their dominance compares globally.
·Japan
6 Things about Japan Digital Marketing Landscape (Part 1)
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.
·Greater China
8 Facts about China digital marketing landscape
I've compiled 8 data-driven facts about China's digital marketing landscape—from ad spend to search dominance—that reveal why it's unlike any other market.
·Book review
The value of a smile at Christmas - Dale Carnegie
Dale Carnegie's timeless reminder that a smile costs nothing yet creates everything becomes even more powerful during the holiday rush—especially for those too tired to give one.
·Greater China
Smartphone OS market share 2014
Android dominates APAC with 50%+ market share, but the real story lies in China's forked versions that bypass Google services and Japan's strong iOS base.
·Greater China
State of social networks in APAC in Q3 2014
Facebook dominates 10 APAC markets with 50%+ reach, but China, Korea, and Japan march to their own drum with local players like Qzone and Mixi leading instead.