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Chandler Nguyen

The Archive · 2013 — Now

Notes from the practice.

Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.

520 essays in the archive · 13 languages · 54 categories

FilterAllAI 90Expats in the US 80Strategy 99Living in the US 41US Personal finance 32Search Engine Marketing 46Greater China 45
MobileRead

8 key facts about South Korea Digital Marketing Landscape

South Korea's digital ad spending overtook TV in 2015, with mobile capturing 54% of the $2.94B market—the highest mobile share globally.

Read the analysis
JapanRead

8 key facts about Japan Digital Marketing Landscape

Japan's $11B digital ad market reveals surprising insights: feature phones still dominate mobile internet access, and the country lags behind US and China in digital adoption.

Greater ChinaRead

8 key facts about mobile e-commerce in China (data from eMarketer)

China's mobile e-commerce market dwarfs the US at 3.7X larger, with 335M buyers each spending $1000+ annually—growing 40% per year.

The Full Index

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No. 04Greater China

8 key facts about China Digital Marketing Landscape (data from eMarketer)

ReadNo. 05book review

Best management book of 2015 "High output management" by Andy Grove, former Intel CEO

ReadNo. 06Mobile

My top 4 picks from 2015 Smarties Global Awards

ReadNo. 07Google

14 Mobile SEM ad copy best practices

ReadNo. 08Strategy

Refreshing and insightful books from Dentsu Executive Creative Director

ReadNo. 09Mobile

Which country is mobile first globally in 2015?

ReadNo. 10Australia

Search Engine Market Share in APAC countries September 2015

ReadNo. 11ebook

"Search Engine Marketing in the Mobile Age" ebook published

ReadNo. 12Earned Media

What are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015

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