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8 key facts about South Korea e-commerce (updated Feb 2020)
South Korea ranks 3rd globally in e-commerce penetration despite being 28th in population—with growth rates 5x Japan's and mobile sales second only to China.
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South Korea ranks 3rd globally in e-commerce penetration despite being 28th in population—with growth rates 5x Japan's and mobile sales second only to China.
I've compiled the latest data showing South Korea ranks 3rd globally for e-commerce penetration, with 2/3 of sales happening on mobile—all dominated by local players.