•South Korea
10 key facts about South Korea e-commerce (updated Mar 2019)
I've compiled the latest data showing South Korea ranks 3rd globally for e-commerce penetration, with 2/3 of sales happening on mobile—all dominated by local players.
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I've compiled the latest data showing South Korea ranks 3rd globally for e-commerce penetration, with 2/3 of sales happening on mobile—all dominated by local players.
South Korea's digital ad spending overtook TV in 2015, with mobile capturing 54% of the $2.94B market—the highest mobile share globally.