•Mobile
8 key facts about Vietnam digital marketing landscape
I tracked Vietnam's digital transformation over 11 years—from 18M to 56M internet users—and discovered why this high-growth market still lags behind in digital ad spend.
#vietnam digital marketing
8 posts with this tag
•About Chandler Nguyen
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
•Analytics
Response to "Eight Silly Data Things Marketing People Believe That Get Them Fired"
I break down why Vietnamese marketers get fired for confusing metrics with KPIs—and reveal the simple fix that transforms data from overwhelming noise into actionable insights.
•Strategy
Welcome to the Agency world in Vietnam (part 1)
I'm mapping Vietnam's digital agency landscape—from WPP's 23 offices to solo shops—so you can navigate this fragmented market and find the right partners.
•Strategy
Three qualities i value the most in a Digital Marketers
After reviewing hundreds of CVs, I've learned that great digital marketers need more than technical skills—they need creativity that solves real problems, not copycats.
•Vietnam
Why Digital Marketing is not booming in Vietnam?
After speaking with industry veterans, I discovered Vietnam's digital marketing gap isn't about tech—it's about talent, education, and timing in a market just decades removed from war.
•Vietnam
Digital media in Vietnam SMU wiki page
SMU students created an impressive wiki covering digital media across 11 Asian countries—I was honored to contribute insights on Vietnam's landscape.
•Vietnam
Vietnam online marketing updates
After 8 years abroad, I returned to find Ho Chi Minh's online marketing shockingly behind—even basic services are invisible on Google, forcing reliance on human operators.