The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
518 essays in the archive · 13 languages · 54 categories
Why I Cancelled Claude Max After 13 Months and What I’m Testing with Codex Next
I cancelled Claude Max after 13 months and US$1,892.38 in subscription fees. This is not a victory lap. It is a 30-day test to see whether I can keep shipping STRATUM, DIALOGUE, my course platform, and this site at the same pace with Codex as my primary tool.
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I'm Dropping My $200 Claude Code Plan After Two Weeks with Codex
Two weeks after my original comparison, both tools shipped major updates. Codex challenged my product strategy in ways Claude Code did not. Claude Code shipped Agent Teams and AutoMemory. The result: I am cutting my $200/month Max plan — and getting better output for less money.

What Roles an AI-Native Marketing Team Actually Needs in 2026
Most conversations about AI and team design start with headcount. I think that is the wrong starting point. The better question is which functions your team needs — and those turn out to be the same whether you have four people or forty.
The Full Index
Earlier entries
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What Shipping DIALOGUE Taught Me About Multilingual AI Products
No. 05AIWhy Most AI Marketing Tools Feel Fast but Weaken Team Judgment
No. 06AIWhat AI Still Gets Wrong in Media Operations Without Senior Judgment
No. 07AIWhy AI Memory Matters More Than Model Choice for Marketing Teams
No. 08AIThree Years Later: What Generative AI Actually Did to SEO
No. 09AIHow I Built a 7-Module Course Solo While Working Full-Time
No. 10AIAI Raises the Floor. Depth Is How You Win.
No. 11AICodex with GPT-5.4 vs Claude Code with Opus 4.6 — Why I Now Use Both
No. 12AIThe App Store Said Yes
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