The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
521 essays in the archive · 13 languages · 55 categories
The Code Was the Easy Part of Shipping Prova
Prova started feeling real to me when the product began making real promises about progression, billing, auth, and state. The hard part was not generating code. It was building the contracts around it.
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What Agencies Actually Need From AI Is Not More Content
I keep seeing AI tools pitch agencies on content volume. But if you've ever managed real client relationships, you know the harder problem is trust: isolation, permissions, context, and not leaking one client's thinking into another's.
I Tried to Clip My Course into a YouTube Video. Here's Why I Rebuilt It Instead.
I thought I could splice together one course module, trim a few transitions, and call it a YouTube video. I was wrong. Building The Parade Problem taught me that good repurposing is not clipping. It is redesigning the idea for a different promise, a different audience, and a different first 30 seconds.
The Full Index
Earlier entries
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Why I Cancelled Claude Max After 13 Months and What I’m Testing with Codex Next
No. 05AII'm Dropping My $200 Claude Code Plan After Two Weeks with Codex
No. 06AIWhat Roles an AI-Native Marketing Team Actually Needs in 2026
No. 07AIWhat Shipping DIALOGUE Taught Me About Multilingual AI Products
No. 08AIWhy Most AI Marketing Tools Feel Fast but Weaken Team Judgment
No. 09AIWhat AI Still Gets Wrong in Media Operations Without Senior Judgment
No. 10AIWhy AI Memory Matters More Than Model Choice for Marketing Teams
No. 11AIThree Years Later: What Generative AI Actually Did to SEO
No. 12AIHow I Built a 7-Module Course Solo While Working Full-Time
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