The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
517 essays in the archive · 13 languages · 54 categories
India advertising landscape: a relatively small market
Despite 1.3B people, India's ad market is just $10B—with per-capita spend among the world's lowest, revealing a paradox of scale versus monetization.
Read the analysisJapan e-commerce is lagging behind other G7 countries and China
Despite being the world's 3rd largest retail market, Japan's e-commerce penetration lags significantly behind China and other G7 nations—even as digital buyer adoption hits saturation.

India digital means explosive growth in mobile internet, vernacular, video viewership and mobile payment
India's internet market is primed for explosive growth: 460M+ users represent low penetration, 90% access via mobile, and non-English speakers are outpacing English users—creating massive opportunities in vernacular content, video, and mobile payments.
The Full Index
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Japan advertising landscape key facts and trends updated Apr 2019
No. 05StrategyVietnam e-commerce key facts and trends (updated Apr 2019)
No. 06Greater ChinaChina luxury product marketing: key facts and trends
No. 07Mobile8 key facts about Vietnam digital marketing landscape
No. 08South KoreaSouth Korea Subscription Video on Demand (SVOD): key facts and trends
No. 09Mobile8 key facts about South Korea Mobile Game Industry (update Mar 2019)
No. 10Japan8 key facts about Japan Subscription Video on Demand (SVOD) landscape
No. 11Book reviewTwo books I love for spring 2019
No. 12FacebookThe balance between privacy and innovation (part 1)
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