•ebook
"Search Engine Marketing in the Mobile Age" ebook published
Master global paid search campaigns in the mobile era—from campaign briefs to statistical testing to actionable optimization strategies that move beyond basic Adwords training.
Blog
486 posts about AI, learning, and building products
•Earned Media
What are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015
Lamborghini claims their Facebook success is "purely organic" with no paid media, but without connecting their engagement metrics to actual business objectives, are they just measuring vanity metrics that look good but prove nothing about ROI?
•Japan
Interesting facts about Dentsu in JP
I dug into the numbers and discovered Dentsu commands a staggering 25% of Japan's ad market—here's how their dominance compares globally.
•Japan
6 Things about Japan Digital Marketing Landscape (Part 1)
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.
•Greater China
8 Facts about China digital marketing landscape
I've compiled 8 data-driven facts about China's digital marketing landscape—from ad spend to search dominance—that reveal why it's unlike any other market.
•Book review
The value of a smile at Christmas - Dale Carnegie
Dale Carnegie's timeless reminder that a smile costs nothing yet creates everything becomes even more powerful during the holiday rush—especially for those too tired to give one.
•Greater China
Smartphone OS market share 2014
Android dominates APAC with 50%+ market share, but the real story lies in China's forked versions that bypass Google services and Japan's strong iOS base.
•Greater China
State of social networks in APAC in Q3 2014
Facebook dominates 10 APAC markets with 50%+ reach, but China, Korea, and Japan march to their own drum with local players like Qzone and Mixi leading instead.
•About Chandler Nguyen
"Father forgets" by W. Livingston Larned
A timeless story that transformed how I parent: a father's heartbreaking realization that he's been measuring his young son by adult standards instead of cherishing his childhood.
•Paid Media
iAd guide: How to promote your Brand/App to millions of Apple users ?
Learn how Apple's self-serve iAd platform lets you target millions of users across 25 countries with precise demographics, device, and interest-based campaigns.
•Mobile
iphone 6 is the most searched smartphone in APAC in 2014
iPhone 6 dominates APAC search with 4x more queries than Galaxy S5, and 60% of product research happens on mobile devices—here's the country breakdown.
•Greater China
The cost of "magic" - Cannes Lion 2014 report
I analyzed APAC's Cannes Lions winners against media ad spend and discovered surprising efficiency gaps—Australia and India punch above their weight while bigger spenders lag.