•Search Engine Marketing
Google Hummingbird: anything but irrelevant
Hummingbird's silent rollout—unnoticed by most SEOs for over a month—signals a major shift: Google now rewards conversational, user-focused content over keyword manipulation.
Blog
486 posts about AI, learning, and building products
•Earned Media
State of social networks in Southeast Asia
I analyzed social network data across 6 Southeast Asian countries and found Facebook's dominance isn't the full story—mobile usage reveals surprising twists.
•Earned Media
Secrets revealed behind the 106 Million view video - Dove Sketches campaign
I break down how Dove's 165M-view campaign launched globally in just 24 hours by throwing out traditional regional planning and following the audience in real-time.
•Paid Media
What is the ONE thing that I would share with a Newbie?
After 10 years in SEM, I realized the most vital lesson isn't about keywords or tools—it's understanding the human behind every search query.
•Facebook
Facebook: I feel like you are cheating me
I enabled Facebook's conversion tracking pixel and it secretly switched my campaigns to unlimited CPM bidding—my costs shot up 8-12x with zero conversions.
•Earned Media
Measuring success of your social media efforts (beyond the number of view/fans)
I've learned that measuring social media success isn't about vanity metrics—it's about tracking reach, engagement, AND revenue to prove real business impact.
•Owned Media
Are you ready for a Mobile world? What are your options?
Smartphones offer brands an intimate channel to customers, but is your site ready? Explore mobile sites, native apps, and responsive design options.
•Facebook
Everyone is doing Photo Contest in Vietnam
Photo contests dominate Vietnam's digital marketing, but 90% are won by prize hunters gaming the system—not your actual target audience.
•About Chandler Nguyen
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
•Vietnam
Wada.vn officially launched in Vietnam
I attended Wada.vn's launch party and found their pivot from search engine puzzling—their strategy slide listed 5 focus areas but oddly omitted "search" entirely.
•Earned Media
“When done right, technology enhances the story, it doesn’t replace it”
I shared my framework for startup marketing on limited budgets with young Vietnamese entrepreneurs: get your viral message right first, then let social media amplify it.
•Strategy
Sony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
Vietnamese consumers rank McDonald's (not even in Vietnam yet) above KFC and Lotteria, while zero local brands crack the top 20—revealing insights into brand power.