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Chandler Nguyen

The Archive · 2013 — Now

Notes from the practice.

Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.

565 essays in the archive · 13 languages · 45 categories

AllAI 135Strategy 101Paid Media 46Expats in the US 80Marketing 24Living in the US 41Product 11
Paid MediaRead

AI in retail media and clean rooms

Retail media and clean rooms match first-party data in a privacy-safe environment. AI's job inside them is measurement, matching, and optimisation — not more data. The value is better decisions from data you already have the right to use, and the risk is mistaking access for insight.

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AIRead

Marketing Teams Work Together. STRATUM Did Too.

I shipped team collaboration features in alpha with <50 users because my customers were already working in teams—just through painful screenshots and copy-paste workarounds that cost 80+ hours per year.

AIRead

My Database Was "Correct." It Was Also 296x Too Slow.

I discovered my Postgres database had 89 foreign keys but zero indexes on them—turning millisecond queries into 843ms nightmares and nearly killing my alpha launch.

The Full Index

Earlier entries

Sort: Newest

No. 04AI

Blank Screens Kill Trust. I Had 31 of Them.

ReadNo. 05AI

I Built Multi-Tenancy on Day 2. On Day 67, I Rebuilt It

ReadNo. 06AI

I Knew What Agencies Needed—So I Built Multi-Tenancy on Day 2

ReadNo. 07AI

I Asked My AI Strategy Agent to Audit Our Landing Page. Here's What Happened

ReadNo. 08AI

STRAŦUM: The 9-Agent Marketing Application I Built in 75 Days (Solo, While Sick for 10)

ReadNo. 09AI

The HTTP/HTTPS Debugging Nightmare: A 24-Hour Journey Through Mixed Content Hell

ReadNo. 10AI

4 Weeks in: Building a 10-Agent Marketing Platform While Taking Naps

ReadNo. 11AI

Safer Deployments for Solo Devs: How I Used AI to Ship (a Feature Flag Story)

ReadNo. 12AI

From 3 Minutes to 500ms: The Signup Bug That Made No Sense

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