
The Code Was the Easy Part of Shipping Prova
Prova started feeling real to me when the product began making real promises about progression, billing, auth, and state. The hard part was not generating code. It was building the contracts around it.
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Prova started feeling real to me when the product began making real promises about progression, billing, auth, and state. The hard part was not generating code. It was building the contracts around it.

I keep seeing AI tools pitch agencies on content volume. But if you've ever managed real client relationships, you know the harder problem is trust: isolation, permissions, context, and not leaking one client's thinking into another's.

DIALØGUE supports 7 languages, but the real multilingual work was not translating strings. It was fixing audience-local dates, TTS consistency, UI language drift, and deciding where quality mattered enough to slow down.

I spent years in advertising watching teams confuse motion with progress. Then I started building AI marketing tools and realized the problem was getting worse: faster execution, weaker judgment.