The Archive · 2013 — Now
AI archive.
131 posts in this category
131 essays in the archive · 13 languages · 56 categories
How to evaluate AI marketing tools
Evaluate AI marketing tools by the workflow they change and the judgement they leave intact, not by the demo. The test is whether output improves per unit of senior time with quality held. A tool that feels fast and quietly weakens the team's judgement is a bad buy however good the demo was.
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AI Without Memory Is Just an Expensive Chatbot
I built 9 AI agents that forgot everything between conversations—wasting users 20-45 minutes weekly re-explaining their business. Here's how I made them share memory.
AI in retail media and clean rooms
Retail media and clean rooms match first-party data in a privacy-safe environment. AI's job inside them is measurement, matching, and optimisation — not more data. The value is better decisions from data you already have the right to use, and the risk is mistaking access for insight.
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Marketing Teams Work Together. STRATUM Did Too.
No. 05AIMy Database Was "Correct." It Was Also 296x Too Slow.
No. 06AIBlank Screens Kill Trust. I Had 31 of Them.
No. 07AII Built Multi-Tenancy on Day 2. On Day 67, I Rebuilt It
No. 08AII Knew What Agencies Needed—So I Built Multi-Tenancy on Day 2
No. 09AII Asked My AI Strategy Agent to Audit Our Landing Page. Here's What Happened
No. 10AISTRAŦUM: The 9-Agent Marketing Application I Built in 75 Days (Solo, While Sick for 10)
No. 11AIThe HTTP/HTTPS Debugging Nightmare: A 24-Hour Journey Through Mixed Content Hell
No. 12AI4 Weeks in: Building a 10-Agent Marketing Platform While Taking Naps
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