The Archive · 2013 — Now
AI archive.
135 posts in this category
135 essays in the archive · 13 languages · 45 categories
I Added 5 Languages to DIALØGUE in 48 Hours
I built planning documents that taught Claude Code how to localize—not just translate—then watched it execute across 5 languages in parallel, turning literal phrases into native-sounding copy.
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I Rebuilt My Entire AI Podcast App in 14 Days. I'm Terrified.
I rebuilt my podcast app in 14 days—a project that originally took 6 months. The acceleration terrifies me, and it should terrify you too.
AI center of excellence in marketing
An AI centre of excellence in marketing is a small team that owns standards, shared tooling, and capability while the rest of marketing uses them. Its job is enablement, not gatekeeping. The model usually worth building is hub-and-spoke, not a central team that approves everything.
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I Completed My Biggest Site Redesign in Years. During Breakfast.
No. 05AIHow to evaluate AI marketing tools
No. 06AIAI Without Memory Is Just an Expensive Chatbot
No. 07Paid MediaAI in retail media and clean rooms
No. 08AIMarketing Teams Work Together. STRATUM Did Too.
No. 09AIMy Database Was "Correct." It Was Also 296x Too Slow.
No. 10AIBlank Screens Kill Trust. I Had 31 of Them.
No. 11AII Built Multi-Tenancy on Day 2. On Day 67, I Rebuilt It
No. 12AII Knew What Agencies Needed—So I Built Multi-Tenancy on Day 2
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