•Japan
Japan advertising landscape key facts and trends updated Apr 2019
Japan's ad market reveals a surprising lag: mobile spending trails China and South Korea by wide margins, while digital growth races ahead at 10%+ annually.
Paid Media
38 posts in this category
•Mobile
8 key facts about Vietnam digital marketing landscape
I tracked Vietnam's digital transformation over 11 years—from 18M to 56M internet users—and discovered why this high-growth market still lags behind in digital ad spend.
•Greater China
8 Key facts about china advertising landscape
China's ad spend per person is just 1/10th of the US, but it's growing twice as fast—65% of it already digital and dominated by three tech giants.
•Mobile
8 key facts about South Korea Internet Marketing Landscape (2019 update)
South Korea's 82% mobile penetration leads the world, yet local platforms like Kakao Talk and Naver TV dominate over global giants—here's what makes this market unique.
•Baidu
Search Engine Market share in APAC December 2016
Baidu dominates China with 80%+ ad spend, but Yahoo! JP leads iOS searches in Japan—here's the data-backed breakdown of APAC search markets you need for your SEM strategy.
•Google
14 Mobile SEM ad copy best practices
Master these 14 mobile SEM ad copy tactics to dominate above-the-fold mobile search results where paid ads now occupy entire screens before organic listings.
•Australia
Search Engine Market Share in APAC countries September 2015
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
•ebook
"Search Engine Marketing in the Mobile Age" ebook published
Master global paid search campaigns in the mobile era—from campaign briefs to statistical testing to actionable optimization strategies that move beyond basic Adwords training.
•Japan
6 Things about Japan Digital Marketing Landscape (Part 1)
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.
•Greater China
8 Facts about China digital marketing landscape
I've compiled 8 data-driven facts about China's digital marketing landscape—from ad spend to search dominance—that reveal why it's unlike any other market.
•Paid Media
iAd guide: How to promote your Brand/App to millions of Apple users ?
Learn how Apple's self-serve iAd platform lets you target millions of users across 25 countries with precise demographics, device, and interest-based campaigns.
•Paid Media
Facebook, please fix your Facebook for Business Sign Up page
I discovered Facebook running mobile ads for their Business solution that lead to a completely broken, non-mobile-optimized landing page—even they get it wrong sometimes.