The Archive · 2013 — Now
Paid Media archive.
46 posts in this category
46 essays in the archive · 13 languages · 45 categories
Search Engine Market share in APAC December 2016
Baidu dominates China with 80%+ ad spend, but Yahoo! JP leads iOS searches in Japan—here's the data-backed breakdown of APAC search markets you need for your SEM strategy.
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How to Write Mobile SEM Ad Copy: 14 Best Practices
A practical guide to mobile SEM ad copy: 14 tactics for winning the above-the-fold paid results, where ads now fill the screen before organic listings.
Search Engine Market Share in APAC countries September 2015
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
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"Search Engine Marketing in the Mobile Age" ebook published
No. 05Japan6 Things about Japan Digital Marketing Landscape (Part 1)
No. 06Greater China8 Facts about China digital marketing landscape
No. 07Paid MediaiAd guide: How to promote your Brand/App to millions of Apple users ?
No. 08Paid MediaFacebook, please fix your Facebook for Business Sign Up page
No. 09Greater ChinaSearch Engine Market Share in APAC Jun 2014
No. 10Paid MediaHow Not to run a YouTube Video campaign
No. 11Earned MediaSách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
No. 12Earned MediaSecrets revealed behind the 106 Million view video - Dove Sketches campaign
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