The Archive · 2013 — Now
Paid Media archive.
46 posts in this category
46 essays in the archive · 13 languages · 56 categories
What is the ONE thing that I would share with a Newbie?
After 10 years in SEM, I realized the most vital lesson isn't about keywords or tools—it's understanding the human behind every search query.
Read the analysisFacebook: I feel like you are cheating me
I enabled Facebook's conversion tracking pixel and it secretly switched my campaigns to unlimited CPM bidding—my costs shot up 8-12x with zero conversions.
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
The Full Index
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Please do NOT prepare 100-slide monthly report
No. 05Paid MediaWhen to use PPC and SEO?
No. 06GoogleHow Media Planners would lose their jobs because of Google Adplanner
No. 07GoogleA review of Google & Yahoo in 2009
No. 08Affiliate MarketingAffiliate Marketing in Vietnam and SouthEast Asia
No. 09GoogleTravelClick became Google Authorized Reseller
No. 10FacebookRun Facebook ad in Singapore
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