The Archive · 2013 — Now
Paid Media archive.
46 posts in this category
46 essays in the archive · 13 languages · 56 categories
Meta first ever Performance marketing summit Sep 2022
I attended Meta's first Performance Marketing Summit and discovered they're mirroring Google's playbook: ML-driven optimization, creative diversity, and incrementality measurement—but the execution gap is massive.
Read the analysisGoogle Marketing Live 2022 for the Americas
Google Marketing Live 2022 revealed major shifts in automation, privacy-safe measurement, and commerce—here are the biggest updates that will impact your ad strategy.
12 Mobile SEM ad best practices
I've updated my 2015 mobile SEM guide with 12 current best practices covering responsive search ads, ad extensions, and optimization tactics that drive clicks today.
The Full Index
Earlier entries
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8 Key Facts about Singapore Digital and Media Landscape 2020
No. 05Paid Media8 key facts about South Korea e-commerce (updated Feb 2020)
No. 06Paid MediaSingapore media landscape 2019
No. 07Greater ChinaA high-level overview of China digital and advertising landscape
No. 08IndonesiaIndonesia advertising landscape: key facts and trends
No. 09JapanJapan advertising landscape key facts and trends updated Apr 2019
No. 10Mobile8 key facts about Vietnam digital marketing landscape
No. 11Greater China8 Key facts about china advertising landscape
No. 12Mobile8 key facts about South Korea Internet Marketing Landscape (2019 update)
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