·Search Engine Marketing
YSM Content Network Quality
I tested Yahoo's Content Network for a major bank and found CPAs 3-4x higher than search—here's why segmenting your traffic sources saved us from disaster.
Search Engine Marketing
46 posts in this category
·Search Engine Marketing
Is Yahoo really that Bad...How about Microsoft?!
Danny Sullivan's trilogy reveals the uncomfortable truth: while everyone criticizes Yahoo, Microsoft's search failures are far worse—they don't even have a recognizable brand.
·Google
Google Adwords Automated Rules for everyone!
I just discovered Google's free automated rules tool that replaces expensive bid management software—letting you optimize your PPC campaigns 24/7 without lifting a finger.
·Search Engine Marketing
Search engine market share around the world updated Aug 2009
Google's dominance isn't universal—discover why Yahoo leads Japan with 51% share, while Naver commands 62% in Korea, revealing crucial insights for global PPC strategy.
·Search Engine Marketing
Can RedNano survive as a Local Search Engine?
Despite heavy marketing spend and SPH backing, RedNano faces an uphill battle against Google's 73% market dominance—and their own search results reveal why.
·Search Engine Marketing
How to Handle Invalid Click Objection
I've learned that while invalid click concerns are valid—especially in emerging markets with small budgets—they shouldn't be the deciding factor against PPC advertising.
·Search Engine Marketing
Search Engine Market Share around the World updated Mar 09
I've updated my global search engine market share data with March 2009 figures—here's the visual breakdown so you can compare territories at a glance.
·Search Engine Marketing
RFP process for Search Engine Marketing
I discovered five mind-blowing articles that reveal why the SEM agency RFP process is broken—and how both clients and agencies must work together to fix it.
·Google
Keyword Matching Option and Search Query Report
I almost had a heart attack when I saw how Google's Expanded Match showed my ads for completely irrelevant terms—here's why you need to check your Search Query Report weekly.
·Search Engine Marketing
If I were Yahoo Chief for Search Engine Marketing
If I ran Yahoo's search ads, I'd fix their broken targeting that blocks advertisers from showing ads—because when ads don't appear, nobody clicks and Yahoo earns $0.
·Search Engine Marketing
Search Engine Marketing Share around the World from US, Europe and Asia
I spent hours compiling search engine market share data from 13 global markets, revealing surprising regional winners like Yahoo's 80% dominance in Hong Kong and Naver's 77% grip on Korea.
·Search Engine Marketing
How SEO will be like in 2009
SEO in 2009 will shift from chasing rankings to measuring real results—conversions, customer loyalty, and intent-based personalization demand web analytics integration.