The Archive · 2013 — Now
Search Engine Marketing archive.
46 posts in this category
46 essays in the archive · 13 languages · 54 categories
How to Take over A PPC account from another agency
Taking over a PPC account isn't just about inheriting campaigns—it's about understanding why the client fired their last agency and avoiding those same mistakes.
Read the analysisHow to explain Search Engine Optimization to newbie
I find the book analogy incredibly useful when explaining SEO to beginners—just like books need clear titles and recommendations to stand out, websites need meta data and inbound links to rank.
Updates: Google PPC, Yahoo YSM and Singapore Market
Despite Singapore's first SMX drawing poor turnout and recession looming, I'm tracking crucial Google and Yahoo PPC updates that could transform your campaign strategy.
The Full Index
Earlier entries
Sort: Newest
Search Engine Marketing Spend in 2009 for SG and SouthEast Asia
No. 05Search Engine MarketingYahoo Pay per Click platform in SouthEast Asia (cont)
No. 06Search Engine MarketingTop 5 tips on how to choose a SEM (PPC/SEO) agency
No. 07Search Engine MarketingSMX in Singapore: First ever
No. 08Search Engine MarketingChallenges of Managing a Regional Paid Search Campaign
No. 09Search Engine MarketingYahoo Panama in SEA worth a try?
No. 10Search Engine MarketingPaid Search or Organic Search yield better ROI?
No. 11Search Engine MarketingSearch Marketing Handbook (part 2)
No. 12Search Engine MarketingSearch Marketing Handbook (part 1)
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