•Paid Media
8 key facts about South Korea e-commerce (updated Feb 2020)
South Korea ranks 3rd globally in e-commerce penetration despite being 28th in population—with growth rates 5x Japan's and mobile sales second only to China.
South Korea
18 posts in this category
•Greater China
It's Games time
Gaming now reaches 2.5 billion people globally and generates more revenue than music, radio, and streaming video combined—here's why advertisers can't ignore this market.
•South Korea
South Korea Subscription Video on Demand (SVOD): key facts and trends
South Korea's SVOD market faces unique headwinds with just 18% penetration—hampered by 100% pay TV saturation—forcing platforms to compete fiercely on local content.
•Mobile
8 key facts about South Korea Mobile Game Industry (update Mar 2019)
South Korea's mobile gaming market ranks 4th globally with remarkably high revenue per paying user, yet lower user acquisition costs than the US—making it a prime target for game developers.
•Australia
Search engine market share in South Korea, Japan, China and other APAC markets (2019 update)
Google now dominates Japan with 75% market share after trailing Yahoo's 50%+ a decade ago, while Naver still leads Korea and Baidu holds 70% in China.
•South Korea
10 key facts about South Korea e-commerce (updated Mar 2019)
I've compiled the latest data showing South Korea ranks 3rd globally for e-commerce penetration, with 2/3 of sales happening on mobile—all dominated by local players.
•Mobile
8 key facts about South Korea Internet Marketing Landscape (2019 update)
South Korea's 82% mobile penetration leads the world, yet local platforms like Kakao Talk and Naver TV dominate over global giants—here's what makes this market unique.
•Greater China
Digital index for APAC countries in 2017
I analyzed 2017 data across APAC to reveal which markets lead in digital maturity—spoiler: population size doesn't equal digital advancement.
•South Korea
8 key facts about South Korea Mobile Game Industry
South Korea's mobile game market ranks 4th globally with 20M gamers spending $12.8/month—revealing why this tech-savvy nation is essential for any mobile game strategy.
•Baidu
Search Engine Market share in APAC December 2016
Baidu dominates China with 80%+ ad spend, but Yahoo! JP leads iOS searches in Japan—here's the data-backed breakdown of APAC search markets you need for your SEM strategy.
•South Korea
8 key facts about South Korea e-commerce
South Korea boasts the 6th largest e-commerce market globally and leads the world (second only to China) in mobile commerce penetration among online sales.
•Mobile
8 key facts about South Korea Digital Marketing Landscape
South Korea's digital ad spending overtook TV in 2015, with mobile capturing 54% of the $2.94B market—the highest mobile share globally.