The Archive · 2013 — Now
Strategy archive.
99 posts in this category
99 essays in the archive · 13 languages · 54 categories
Key facts about India digital landscape
India has 372M internet users but only $1B in digital ad spend—here's why this massive gap signals unprecedented growth opportunity for marketers.
Read the analysis9 tips to get to good insights in your weekly/monthly/quarterly report?
I distilled 9 principles that transform marketing reports from data dumps into actionable insights—starting with knowing your audience and ending with the common sense test.
8 key facts about Japan e-commerce
Japan ranks 4th globally in e-commerce sales but its digital buyers spend significantly less than US and Chinese consumers—here's what makes this market unique.
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8 key facts about Japan Digital Marketing Landscape
No. 05Greater China8 key facts about mobile e-commerce in China (data from eMarketer)
No. 06Google14 Mobile SEM ad copy best practices
No. 07StrategyRefreshing and insightful books from Dentsu Executive Creative Director
No. 08MobileWhich country is mobile first globally in 2015?
No. 09Earned MediaWhat are your social media KPIs? Lessons learnt from Luxury car social media playbook - Engage Prague 2015
No. 10JapanInteresting facts about Dentsu in JP
No. 11Japan6 Things about Japan Digital Marketing Landscape (Part 1)
No. 12Greater ChinaSmartphone OS market share 2014
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