Strategy - Page 9 | Blog | Chandler Nguyen

101 essays in the archive · 13 languages · 56 categories

FilterAll AI 131 Strategy 101 Paid Media 46 Expats in the US 80 Marketing 24 Living in the US 41 US Personal finance 32

Jan 25, 2008StrategyRead

Online Marketing for Managers: How to 101

Marketing managers often dismiss online marketing because traditional ATL works—but if your target audience is spending more time online than with newspapers or TV, you're missing them entirely.

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Oct 16, 2007Search Engine MarketingRead

Where is Search Engine Marketing in the Marketing mix?

SEM pros must look beyond bid prices and ad copy—offline marketing activities directly impact your paid search performance, and I'll show you how to model these relationships.

Sep 22, 2007StrategyRead

Holistic Approach to Online Marketing (in SG and SouthEast Asia)

In Singapore and Southeast Asia, I've learned that hitting client KPIs requires more than just paid search—it demands understanding how customers take multiple touchpoints before converting.

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