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Chandler Nguyen

The Archive · 2013 — Now

Strategy archive.

99 posts in this category

99 essays in the archive · 13 languages · 54 categories

FilterAllAI 86Expats in the US 80Living in the US 41Strategy 99US Personal finance 32US travel 16Search Engine Marketing 46
StrategyRead

Holistic Approach to Online Marketing (in SG and SouthEast Asia)

In Singapore and Southeast Asia, I've learned that hitting client KPIs requires more than just paid search—it demands understanding how customers take multiple touchpoints before converting.

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StrategyRead

Synergy between Offline advertising and Online ads

Deloitte's study reveals offline ads are less intrusive than online, yet digital drives higher ROI—the key is using both strategically together.

SingaporeRead

Online Advertising Landscape in Singapore

Singapore's online advertising market exploded just 2 years ago—I'll show you why Google dominates while Yahoo thrives on an unusual CPM model for search ads.

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