The Archive · 2013 — Now
Strategy archive.
99 posts in this category
99 essays in the archive · 13 languages · 54 categories
If I were Yahoo Chief for Search Engine Marketing
If I ran Yahoo's search ads, I'd fix their broken targeting that blocks advertisers from showing ads—because when ads don't appear, nobody clicks and Yahoo earns $0.
Read the analysisClient of the Year Contest - How an ideal Client Looks Like?
After years working with clients from SMEs to MNCs, I realized we always discuss what makes an ideal agency—but what about an ideal client?
How to Take over A PPC account from another agency
Taking over a PPC account isn't just about inheriting campaigns—it's about understanding why the client fired their last agency and avoiding those same mistakes.
The Full Index
Earlier entries
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No. 04Strategy
Online Marketing: The lack of thought and Initiative
No. 05Search Engine MarketingSearch Engine Marketing Spend in 2009 for SG and SouthEast Asia
No. 06SingaporeLehman Brothers, Merrill Lynch, AIG, AIA in SEA context
No. 07StrategyMicrosoft & Yahoo: a North Southeast Asia perspective
No. 08Search Engine MarketingSearch Marketing Handbook (part 2)
No. 09Search Engine MarketingSearch Marketing Handbook (part 1)
No. 10StrategyVietnamese Online Industry: SWOT Analysis
No. 11StrategyOnline Marketing for Managers: How to 101
No. 12Search Engine MarketingWhere is Search Engine Marketing in the Marketing mix?
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