The Archive · 2013 — Now
Strategy archive.
101 posts in this category
101 essays in the archive · 13 languages · 56 categories
Future Tense: The global CMO - from Economist Intelligence Unit
From surveying 263 MNC executives with $500M+ revenues, this Economist report reveals a striking paradox: 62% prioritize brand building yet 49% measure ROI by sales data alone.
Read the analysisAIG... Where are you? I can't find
AIG spent big on print ads claiming reliability, yet they're invisible where it matters most: when 110,000 worried customers searched for them online.
If I were Yahoo Chief for Search Engine Marketing
If I ran Yahoo's search ads, I'd fix their broken targeting that blocks advertisers from showing ads—because when ads don't appear, nobody clicks and Yahoo earns $0.
The Full Index
Earlier entries
Sort: Newest
Client of the Year Contest - How an ideal Client Looks Like?
No. 05Search Engine MarketingHow to Take over A PPC account from another agency
No. 06StrategyOnline Marketing: The lack of thought and Initiative
No. 07Search Engine MarketingSearch Engine Marketing Spend in 2009 for SG and SouthEast Asia
No. 08SingaporeLehman Brothers, Merrill Lynch, AIG, AIA in SEA context
No. 09StrategyMicrosoft & Yahoo: a North Southeast Asia perspective
No. 10Search Engine MarketingSearch Marketing Handbook (part 2)
No. 11Search Engine MarketingSearch Marketing Handbook (part 1)
No. 12StrategyVietnamese Online Industry: SWOT Analysis
Subscribe
Get the next useful note when there is something to say
I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.