The Archive · 2013 — Now
Strategy archive.
99 posts in this category
99 essays in the archive · 13 languages · 54 categories
Why Pizza Restaurant in Vietnam should use Google
I discovered over 120,000 monthly pizza searches in Vietnam, yet major chains like Pizza Hut and Domino's are losing customers due to poor websites and zero visibility for search terms people actually use.
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Response to 9 sins of Google Analytics
I analyze the "9 sins of Google Analytics" article, addressing key concerns about data ownership, limited support, and reporting—revealing which criticisms are valid and which miss the mark.
What makes an Online agency unique
I've spent months exploring why investors should back online agencies, but the real question isn't which niche will win—it's whether we're trying to predict the unpredictable.
The Full Index
Earlier entries
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Challenges of Running a SEM firm in South East and North Asia
No. 05StrategyCan a baby grow properly without grown up guidance?
No. 06StrategyA digital survival guide for the recession (iMedia Connection Series)
No. 07StrategyAsia Pacific Digital Marketing Survey 2008
No. 08Search Engine MarketingRFP process for Search Engine Marketing
No. 09StrategyRespond to Why agencies don't get digital
No. 10StrategyDigital Survival Guide on iMedia
No. 11StrategyFuture Tense: The global CMO - from Economist Intelligence Unit
No. 12SingaporeAIG... Where are you? I can't find
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