The Archive · 2013 — Now
Strategy archive.
101 posts in this category
101 essays in the archive · 13 languages · 56 categories
Google Insights for Search in Singapore and Southeast Asia
I explored how Singapore brands can use Google Insights for competitive intelligence, revealing DBS achieved 250% growth in online interest—but that's just the starting point.
Read the analysisUOB Singapore is playing hide and seek?
I spent hours comparing Singapore bank rates online, but completely forgot about UOB—a bank I pass every single day—because they're invisible on Google.
Why Pizza Restaurant in Vietnam should use Google
I discovered over 120,000 monthly pizza searches in Vietnam, yet major chains like Pizza Hut and Domino's are losing customers due to poor websites and zero visibility for search terms people actually use.
The Full Index
Earlier entries
Sort: Newest
Response to 9 sins of Google Analytics
No. 05StrategyWhat makes an Online agency unique
No. 06StrategyChallenges of Running a SEM firm in South East and North Asia
No. 07StrategyCan a baby grow properly without grown up guidance?
No. 08StrategyA digital survival guide for the recession (iMedia Connection Series)
No. 09StrategyAsia Pacific Digital Marketing Survey 2008
No. 10Search Engine MarketingRFP process for Search Engine Marketing
No. 11StrategyRespond to Why agencies don't get digital
No. 12StrategyDigital Survival Guide on iMedia
Subscribe
Get the next useful note when there is something to say
I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.