The Archive · 2013 — Now
Strategy archive.
99 posts in this category
99 essays in the archive · 13 languages · 54 categories
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
Read the analysisSony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
Vietnamese consumers rank McDonald's (not even in Vietnam yet) above KFC and Lotteria, while zero local brands crack the top 20—revealing insights into brand power.
Some thoughts on User Experience
I've struggled with countless confusing websites and sign-up forms—here's what I learned about why user experience gets ignored in Vietnam and how to fix it.
The Full Index
Earlier entries
Sort: Newest
The Search Engine "battle" in Vietnam
No. 05StrategyWelcome to the Global Digital Ecosystem !
No. 06AnalyticsResponse to "Eight Silly Data Things Marketing People Believe That Get Them Fired"
No. 07StrategyWelcome to the Agency world in Vietnam (part 1)
No. 08AnalyticsHow to have an Effective Digital Analytics Strategy?
No. 09StrategyThree qualities i value the most in a Digital Marketers
No. 10AnalyticsDon't Waste time on Reporting because People don't care about them
No. 11GoogleGoogle Insights for Search in Singapore and Southeast Asia
No. 12SingaporeUOB Singapore is playing hide and seek?
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