The Archive · 2013 — Now
Strategy archive.
101 posts in this category
101 essays in the archive · 13 languages · 56 categories
6 Things about Japan Digital Marketing Landscape (Part 1)
Japanese consumers spend nearly 4 hours daily on digital devices vs 2 hours on TV, yet they're still more receptive to TV ads—here's what this means for your marketing strategy.
Read the analysisSmartphone OS market share 2014
Android dominates APAC with 50%+ market share, but the real story lies in China's forked versions that bypass Google services and Japan's strong iOS base.
The cost of "magic" - Cannes Lion 2014 report
I analyzed APAC's Cannes Lions winners against media ad spend and discovered surprising efficiency gaps—Australia and India punch above their weight while bigger spenders lag.
The Full Index
Earlier entries
Sort: Newest
Smarties Trend Report 2014
No. 05Greater ChinaAround 50% of Digital ad spend in APAC will be on Mobile by 2018
No. 06StrategyAsia top 1000 Brands 2014
No. 07AnalyticsMulti-channel attribution what you need to know
No. 08Paid MediaHow Not to run a YouTube Video campaign
No. 09StrategyResponse to "Agency, position thyself" by Greg Paull
No. 10StrategyIs Mobile First the right strategy for APAC?
No. 11Earned MediaSách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
No. 12Earned MediaSecrets revealed behind the 106 Million view video - Dove Sketches campaign
Subscribe
Get the next useful note when there is something to say
I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.