The Archive · 2013 — Now
Strategy archive.
99 posts in this category
99 essays in the archive · 13 languages · 54 categories
The cost of "magic" - Cannes Lion 2014 report
I analyzed APAC's Cannes Lions winners against media ad spend and discovered surprising efficiency gaps—Australia and India punch above their weight while bigger spenders lag.
Read the analysisSmarties Trend Report 2014
I've curated 31 award-winning mobile campaigns from the Smarties Trend Report, highlighting my top picks like Neutrogena's sun-activated ads and Cannes winners.
Around 50% of Digital ad spend in APAC will be on Mobile by 2018
Mobile ad spend will hit $30.5B—nearly half of all digital spending—in APAC by 2018, with China alone dominating the landscape alongside three vastly different markets.
The Full Index
Earlier entries
Sort: Newest
Asia top 1000 Brands 2014
No. 05AnalyticsMulti-channel attribution what you need to know
No. 06Paid MediaHow Not to run a YouTube Video campaign
No. 07StrategyResponse to "Agency, position thyself" by Greg Paull
No. 08StrategyIs Mobile First the right strategy for APAC?
No. 09Earned MediaSách điện tử "Những cơ bản về quảng cáo trực tuyến ở Việt Nam"
No. 10Earned MediaSecrets revealed behind the 106 Million view video - Dove Sketches campaign
No. 11Owned MediaAre you ready for a Mobile world? What are your options?
No. 12FacebookEveryone is doing Photo Contest in Vietnam
Subscribe
Get the next useful note when there is something to say
I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.