99 posts in this category
I discovered over 120,000 monthly pizza searches in Vietnam, yet major chains like Pizza Hut and Domino's are losing customers due to poor websites and zero visibility for search terms people actually use.
I analyze the "9 sins of Google Analytics" article, addressing key concerns about data ownership, limited support, and reporting—revealing which criticisms are valid and which miss the mark.
I've spent months exploring why investors should back online agencies, but the real question isn't which niche will win—it's whether we're trying to predict the unpredictable.
Running a SEM agency across Asia means juggling 10+ currencies, native speakers for each market, and search engines with conflicting policies—challenges you won't face in the West.
Vietnam's online marketing industry is growing like a baby without grown-up guidance—booming in social media and banners, yet still struggling with search marketing basics.
I've written a 4-part series on shifting marketing budgets online during recession, covering digital options and agency selection—with practical tips to avoid costly pitfalls.
I dug into the raw data from Asia's 2008 digital marketing survey and found surprising gaps—like how SEO beat paid search while the findings can't really speak for Asia Pacific beyond Singapore and Hong Kong.
I discovered five mind-blowing articles that reveal why the SEM agency RFP process is broken—and how both clients and agencies must work together to fix it.
Agencies get blamed for not understanding digital, but I've seen the real bottleneck: clients spending only 2-5% on digital with no experienced managers to champion it.
I started contributing to iMedia Connection with a 4-part digital survival guide to help marketing managers navigate increased digital budgets during the recession.
From surveying 263 MNC executives with $500M+ revenues, this Economist report reveals a striking paradox: 62% prioritize brand building yet 49% measure ROI by sales data alone.
AIG spent big on print ads claiming reliability, yet they're invisible where it matters most: when 110,000 worried customers searched for them online.