508 posts about AI, learning, and building products
I break down how Dove's 165M-view campaign launched globally in just 24 hours by throwing out traditional regional planning and following the audience in real-time.
After 10 years in SEM, I realized the most vital lesson isn't about keywords or tools—it's understanding the human behind every search query.
I enabled Facebook's conversion tracking pixel and it secretly switched my campaigns to unlimited CPM bidding—my costs shot up 8-12x with zero conversions.
I've learned that measuring social media success isn't about vanity metrics—it's about tracking reach, engagement, AND revenue to prove real business impact.
Smartphones offer brands an intimate channel to customers, but is your site ready? Explore mobile sites, native apps, and responsive design options.
Photo contests dominate Vietnam's digital marketing, but 90% are won by prize hunters gaming the system—not your actual target audience.
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
I attended Wada.vn's launch party and found their pivot from search engine puzzling—their strategy slide listed 5 focus areas but oddly omitted "search" entirely.
I shared my framework for startup marketing on limited budgets with young Vietnamese entrepreneurs: get your viral message right first, then let social media amplify it.
Vietnamese consumers rank McDonald's (not even in Vietnam yet) above KFC and Lotteria, while zero local brands crack the top 20—revealing insights into brand power.
Finance & Insurance leads at $10,779/month while the average Singaporean earns $4,948—discover which industries pay best and surprising cost comparisons.
I've struggled with countless confusing websites and sign-up forms—here's what I learned about why user experience gets ignored in Vietnam and how to fix it.