•Paid Media
Please do NOT prepare 100-slide monthly report
Stop drowning stakeholders in 100-slide reports they won't read. I'll show you how to craft concise, actionable reports that actually get attention and drive decisions.
Blog
486 posts about AI, learning, and building products
•Paid Media
When to use PPC and SEO?
Learn when PPC vs. SEO makes business sense through real scenarios—because knowing when to use search marketing matters more than just knowing how it works.
•Baidu
Search Engine Market Share in the US, UK, China, Canada and other countries in Mar 2013
I analyzed search engine market shares across 10+ countries in 2013, revealing Google's dominance varied wildly—from 90%+ in Europe to just 4% in China where Baidu ruled.
•About Chandler Nguyen
Digital marketing for Vietnam book
I'm writing a practical guide to digital marketing in Vietnam that cuts through common myths and provides foundational to intermediate knowledge across all key channels.
•book review
Likeable Social Media Book review
I give "Likeable Social Media" an 8/10 for its actionable principles showing that success on social platforms mirrors real life—be genuinely likeable or risk viral backlash.
•About Chandler Nguyen
Young girl or the old lady?
Raising my daughter made me realize: most people see either the young girl OR the old lady in that famous optical illusion—but teaching her to see both perspectives might be the greatest gift I can give her.
•About Chandler Nguyen
Life is too short to work at a boring company!
Stop settling for work that doesn't inspire you—join us to solve real problems and do work you'll actually be proud of.
•Strategy
Three qualities i value the most in a Digital Marketers
After reviewing hundreds of CVs, I've learned that great digital marketers need more than technical skills—they need creativity that solves real problems, not copycats.
•Vietnam
Why Digital Marketing is not booming in Vietnam?
After speaking with industry veterans, I discovered Vietnam's digital marketing gap isn't about tech—it's about talent, education, and timing in a market just decades removed from war.
•Analytics
Don't Waste time on Reporting because People don't care about them
Traditional media gets 97% of budgets with minimal reporting, while digital marketers drown clients in jargon-filled metrics that don't answer their core questions about reach and brand awareness.
•Uncategorized @vi
Bí quyết thành công của quảng cáo trực tuyến du lịch
Với 8-12 triệu lượt tìm kiếm du lịch mỗi tháng tại VN, quảng cáo trực tuyến giúp doanh nghiệp nhắm đúng khách hàng và tiết kiệm chi phí hơn 50% so với quảng cáo truyền thống.
•Singapore
Singapore statistics - Singapore Economy update Apr 2011
Singapore's government published a remarkable 124-page statistical digest revealing everything from ethnic demographics to industry salaries—a masterclass in data transparency other nations should emulate.