•Strategy
Sony, Nestle, Samsung, Apple and Lotte are the top brands in Vietnam
Vietnamese consumers rank McDonald's (not even in Vietnam yet) above KFC and Lotteria, while zero local brands crack the top 20—revealing insights into brand power.
Blog
499 posts about AI, learning, and building products
•Singapore
$10,779 is THE Average monthly income for Finance & Insurance employee in Singapore
Finance & Insurance leads at $10,779/month while the average Singaporean earns $4,948—discover which industries pay best and surprising cost comparisons.
•Owned Media
Some thoughts on User Experience
I've struggled with countless confusing websites and sign-up forms—here's what I learned about why user experience gets ignored in Vietnam and how to fix it.
•Search Engine Marketing
The Search Engine "battle" in Vietnam
Building a search engine is so hard that only China, Korea, and Russia have local engines beating Google—yet Vietnam now has multiple teams attempting the impossible.
•book review
"Contagious: Why Things Catch on" book review
I discovered why 93% of word-of-mouth happens offline and how six principles can make any idea contagious—no viral platform required.
•Strategy
Welcome to the Global Digital Ecosystem !
Ever wonder where your company fits in the digital marketing ecosystem or who might acquire you? These visual maps reveal how global players connect and where strategic opportunities hide.
•Analytics
Response to "Eight Silly Data Things Marketing People Believe That Get Them Fired"
I break down why Vietnamese marketers get fired for confusing metrics with KPIs—and reveal the simple fix that transforms data from overwhelming noise into actionable insights.
•Strategy
Welcome to the Agency world in Vietnam (part 1)
I'm mapping Vietnam's digital agency landscape—from WPP's 23 offices to solo shops—so you can navigate this fragmented market and find the right partners.
•Analytics
How to have an Effective Digital Analytics Strategy?
Stop drowning in meaningless metrics—your analytics strategy fails when you spend time on dashboards instead of asking the right business questions and hiring analysts who deliver actionable insights.
•Analytics
Free Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools
Discover how to leverage Google's free analytics tools to benchmark your brand against competitors, uncover seasonal search trends, and identify untapped market demand.
•Analytics
Free Chapter on Digital Analytics
I'm sharing my free Digital Analytics chapter from my Vietnam ebook—learn how to turn data overload into actionable insights that actually improve your campaigns.
•About Chandler Nguyen
How Steve Jobs and Apple changed my life
I went from working with Apple's team for 18 months to finally becoming a true fan—all it took was opening one iPad box to fundamentally change how I see art, technology, and design.