·Search Engine Marketing
The Search Engine "battle" in Vietnam
Building a search engine is so hard that only China, Korea, and Russia have local engines beating Google—yet Vietnam now has multiple teams attempting the impossible.
Blog
508 posts about AI, learning, and building products
·book review
"Contagious: Why Things Catch on" book review
I discovered why 93% of word-of-mouth happens offline and how six principles can make any idea contagious—no viral platform required.
·Strategy
Welcome to the Global Digital Ecosystem !
Ever wonder where your company fits in the digital marketing ecosystem or who might acquire you? These visual maps reveal how global players connect and where strategic opportunities hide.
·Analytics
Response to "Eight Silly Data Things Marketing People Believe That Get Them Fired"
I break down why Vietnamese marketers get fired for confusing metrics with KPIs—and reveal the simple fix that transforms data from overwhelming noise into actionable insights.
·Strategy
Welcome to the Agency world in Vietnam (part 1)
I'm mapping Vietnam's digital agency landscape—from WPP's 23 offices to solo shops—so you can navigate this fragmented market and find the right partners.
·Analytics
How to have an Effective Digital Analytics Strategy?
Stop drowning in meaningless metrics—your analytics strategy fails when you spend time on dashboards instead of asking the right business questions and hiring analysts who deliver actionable insights.
·Analytics
Free Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools
Discover how to leverage Google's free analytics tools to benchmark your brand against competitors, uncover seasonal search trends, and identify untapped market demand.
·Analytics
Free Chapter on Digital Analytics
I'm sharing my free Digital Analytics chapter from my Vietnam ebook—learn how to turn data overload into actionable insights that actually improve your campaigns.
·About Chandler Nguyen
How Steve Jobs and Apple changed my life
I went from working with Apple's team for 18 months to finally becoming a true fan—all it took was opening one iPad box to fundamentally change how I see art, technology, and design.
·About Chandler Nguyen
Thank you Singapore
After 8 years of feeling like a robot, I discovered how Singapore transformed me from an aimless kid who wanted to be a fortune teller into someone with purpose.
·Paid Media
Please do NOT prepare 100-slide monthly report
Stop drowning stakeholders in 100-slide reports they won't read. I'll show you how to craft concise, actionable reports that actually get attention and drive decisions.
·Paid Media
When to use PPC and SEO?
Learn when PPC vs. SEO makes business sense through real scenarios—because knowing when to use search marketing matters more than just knowing how it works.