•Google
TravelClick became Google Authorized Reseller
Google's shift to make TravelClick an authorized reseller surprised me—it revealed my assumptions about their business model were wrong and signals a strategic pivot.
Blog
486 posts about AI, learning, and building products
•Strategy
Respond to Why agencies don't get digital
Agencies get blamed for not understanding digital, but I've seen the real bottleneck: clients spending only 2-5% on digital with no experienced managers to champion it.
•Strategy
Digital Survival Guide on iMedia
I started contributing to iMedia Connection with a 4-part digital survival guide to help marketing managers navigate increased digital budgets during the recession.
•Singapore
Singapore Online Landscape update (part 2)
I've tracked Singapore's digital evolution since 2007, and while 68% internet penetration seems high, comparing it to Indonesia's 25 million users reveals surprising insights about Southeast Asia's online markets.
•Strategy
Future Tense: The global CMO - from Economist Intelligence Unit
From surveying 263 MNC executives with $500M+ revenues, this Economist report reveals a striking paradox: 62% prioritize brand building yet 49% measure ROI by sales data alone.
•Singapore
AIG... Where are you? I can't find
AIG spent big on print ads claiming reliability, yet they're invisible where it matters most: when 110,000 worried customers searched for them online.
•Google
Keyword Matching Option and Search Query Report
I almost had a heart attack when I saw how Google's Expanded Match showed my ads for completely irrelevant terms—here's why you need to check your Search Query Report weekly.
•Search Engine Marketing
If I were Yahoo Chief for Search Engine Marketing
If I ran Yahoo's search ads, I'd fix their broken targeting that blocks advertisers from showing ads—because when ads don't appear, nobody clicks and Yahoo earns $0.
•Search Engine Marketing
Search Engine Marketing Share around the World from US, Europe and Asia
I spent hours compiling search engine market share data from 13 global markets, revealing surprising regional winners like Yahoo's 80% dominance in Hong Kong and Naver's 77% grip on Korea.
•Search Engine Marketing
How SEO will be like in 2009
SEO in 2009 will shift from chasing rankings to measuring real results—conversions, customer loyalty, and intent-based personalization demand web analytics integration.
•About Chandler Nguyen
Tips on Business Travel to Ho Chi Minh city
As a Vietnamese living in Singapore for 6+ years, I share insider tips on navigating Ho Chi Minh City business trips—from trusted taxis to meeting culture.
•Strategy
Client of the Year Contest - How an ideal Client Looks Like?
After years working with clients from SMEs to MNCs, I realized we always discuss what makes an ideal agency—but what about an ideal client?