493 posts about AI, learning, and building products
I've written a 4-part series on shifting marketing budgets online during recession, covering digital options and agency selection—with practical tips to avoid costly pitfalls.
I dug into the raw data from Asia's 2008 digital marketing survey and found surprising gaps—like how SEO beat paid search while the findings can't really speak for Asia Pacific beyond Singapore and Hong Kong.
I found Google Ad Planner's Vietnam data fairly accurate for traffic but wildly off on site categories—VnExpress classified as Music instead of News shows it's still rough.
I've updated my global search engine market share data with March 2009 figures—here's the visual breakdown so you can compare territories at a glance.
I spotted Yahoo Singapore testing multiple text links instead of their usual single display ad—a shift that hints at how the recession is forcing digital giants to rethink premium ad inventory.
I discovered five mind-blowing articles that reveal why the SEM agency RFP process is broken—and how both clients and agencies must work together to fix it.
I discovered Hitwise Singapore's site redirecting to Australian data and their local office missing from contact pages—raising questions about free market analytics for Singapore.
Google's shift to make TravelClick an authorized reseller surprised me—it revealed my assumptions about their business model were wrong and signals a strategic pivot.
Agencies get blamed for not understanding digital, but I've seen the real bottleneck: clients spending only 2-5% on digital with no experienced managers to champion it.
I started contributing to iMedia Connection with a 4-part digital survival guide to help marketing managers navigate increased digital budgets during the recession.
I've tracked Singapore's digital evolution since 2007, and while 68% internet penetration seems high, comparing it to Indonesia's 25 million users reveals surprising insights about Southeast Asia's online markets.
From surveying 263 MNC executives with $500M+ revenues, this Economist report reveals a striking paradox: 62% prioritize brand building yet 49% measure ROI by sales data alone.