•Singapore
AIG... Where are you? I can't find
AIG spent big on print ads claiming reliability, yet they're invisible where it matters most: when 110,000 worried customers searched for them online.
Blog
493 posts about AI, learning, and building products
•Google
Keyword Matching Option and Search Query Report
I almost had a heart attack when I saw how Google's Expanded Match showed my ads for completely irrelevant terms—here's why you need to check your Search Query Report weekly.
•Search Engine Marketing
If I were Yahoo Chief for Search Engine Marketing
If I ran Yahoo's search ads, I'd fix their broken targeting that blocks advertisers from showing ads—because when ads don't appear, nobody clicks and Yahoo earns $0.
•Search Engine Marketing
Search Engine Marketing Share around the World from US, Europe and Asia
I spent hours compiling search engine market share data from 13 global markets, revealing surprising regional winners like Yahoo's 80% dominance in Hong Kong and Naver's 77% grip on Korea.
•Search Engine Marketing
How SEO will be like in 2009
SEO in 2009 will shift from chasing rankings to measuring real results—conversions, customer loyalty, and intent-based personalization demand web analytics integration.
•About Chandler Nguyen
Tips on Business Travel to Ho Chi Minh city
As a Vietnamese living in Singapore for 6+ years, I share insider tips on navigating Ho Chi Minh City business trips—from trusted taxis to meeting culture.
•Strategy
Client of the Year Contest - How an ideal Client Looks Like?
After years working with clients from SMEs to MNCs, I realized we always discuss what makes an ideal agency—but what about an ideal client?
•Singapore
Street Directory Singapore: A personal Review
I analyzed Streetdirectory.com's messy interface and surprising traffic numbers—turns out 330k+ visitors tolerate cluttered design, revealing what engagement metrics really say about UX.
•Search Engine Marketing
How to Take over A PPC account from another agency
Taking over a PPC account isn't just about inheriting campaigns—it's about understanding why the client fired their last agency and avoiding those same mistakes.
•Search Engine Marketing
How to explain Search Engine Optimization to newbie
I find the book analogy incredibly useful when explaining SEO to beginners—just like books need clear titles and recommendations to stand out, websites need meta data and inbound links to rank.
•Google
Updates: Google PPC, Yahoo YSM and Singapore Market
Despite Singapore's first SMX drawing poor turnout and recession looming, I'm tracking crucial Google and Yahoo PPC updates that could transform your campaign strategy.
•Strategy
Online Marketing: The lack of thought and Initiative
After 4 years in Singapore's SEM industry, I've watched companies waste millions on traditional ads while ignoring where 80% of their customers actually search.