·Search Engine Marketing
Can RedNano survive as a Local Search Engine?
Despite heavy marketing spend and SPH backing, RedNano faces an uphill battle against Google's 73% market dominance—and their own search results reveal why.
Blog
508 posts about AI, learning, and building products
·Search Engine Marketing
How to Handle Invalid Click Objection
I've learned that while invalid click concerns are valid—especially in emerging markets with small budgets—they shouldn't be the deciding factor against PPC advertising.
·Strategy
Can a baby grow properly without grown up guidance?
Vietnam's online marketing industry is growing like a baby without grown-up guidance—booming in social media and banners, yet still struggling with search marketing basics.
·Strategy
A digital survival guide for the recession (iMedia Connection Series)
I've written a 4-part series on shifting marketing budgets online during recession, covering digital options and agency selection—with practical tips to avoid costly pitfalls.
·Strategy
Asia Pacific Digital Marketing Survey 2008
I dug into the raw data from Asia's 2008 digital marketing survey and found surprising gaps—like how SEO beat paid search while the findings can't really speak for Asia Pacific beyond Singapore and Hong Kong.
·Google
Google Ad Planner update for SouthEast Asia
I found Google Ad Planner's Vietnam data fairly accurate for traffic but wildly off on site categories—VnExpress classified as Music instead of News shows it's still rough.
·Search Engine Marketing
Search Engine Market Share around the World updated Mar 09
I've updated my global search engine market share data with March 2009 figures—here's the visual breakdown so you can compare territories at a glance.
·Online Display Advertising
New Yahoo Ad format in Singapore
I spotted Yahoo Singapore testing multiple text links instead of their usual single display ad—a shift that hints at how the recession is forcing digital giants to rethink premium ad inventory.
·Search Engine Marketing
RFP process for Search Engine Marketing
I discovered five mind-blowing articles that reveal why the SEM agency RFP process is broken—and how both clients and agencies must work together to fix it.
·Singapore
Hitwise pulled the plug in Singapore?
I discovered Hitwise Singapore's site redirecting to Australian data and their local office missing from contact pages—raising questions about free market analytics for Singapore.
·Google
TravelClick became Google Authorized Reseller
Google's shift to make TravelClick an authorized reseller surprised me—it revealed my assumptions about their business model were wrong and signals a strategic pivot.
·Strategy
Respond to Why agencies don't get digital
Agencies get blamed for not understanding digital, but I've seen the real bottleneck: clients spending only 2-5% on digital with no experienced managers to champion it.