•Singapore
Raffles Place Internet hoax in Singapore
A $100k viral ghost video got 230,000 views and major media coverage—but nobody remembered the company behind it. Here's why the campaign failed.
Blog
499 posts about AI, learning, and building products
•Strategy
Microsoft & Yahoo: a North Southeast Asia perspective
From a Southeast Asia search marketing perspective, Microsoft's failed Yahoo bid revealed why catching Google matters: when users abandon your search engine, even sophisticated ad technology becomes worthless.
•Vietnam
Partnership formed: MobiFone Vietnam and Yahoo Vietnam
Yahoo's partnership with Vietnam's top mobile operator signals their aggressive push into Vietnamese mobile search, but I'm skeptical users will benefit given high data costs and limited local services.
•Singapore
Singapore Social Networking and Forum
In Singapore's 2008 social networking landscape, Friendster only led Facebook by 2 points, while consumer tech forums dominated and visit time told a completely different story than traffic.
•About Chandler Nguyen
Chandler Nguyen on Digital Media Magazine
I joined industry leaders on Digital Media Magazine's expert panel to discuss how SMEs can avoid common pitfalls and maximize their digital marketing ROI.
•Vietnam
Yahoo starts expansion plan in Vietnam
Yahoo is making its Vietnam expansion official with TV ads, new ad platform access, and a revamped Yahoo 360 Plus—but language support remains a critical gap.
•Analytics
Sydney Review: Web Analytics an Hour a day
If you think web analytics is just Excel reports full of CTRs and impressions, this book taught me the Trinity Approach that transforms data into actionable insights.
•Analytics
Web Analytics an hour a day: Introduction
I'm breaking down "Web Analytics an Hour a Day" for four distinct personas—from marketing newbies to analytics pros—so you can jump straight to insights that match your role.
•Social Media Marketing
Orkut in Vietnamese
Google just launched Orkut in Vietnamese, and with Yahoo! 360 shutting down, this could fill Vietnam's social networking void—if they play it right.
•Google
Personal Review: Google Products
I've tested Google's entire product lineup and discovered how their tools extend far beyond search—from monitoring your name worldwide to shopping without entering credit cards.
•Singapore
Marketing magazines in Singapore and the region
I've compiled my go-to sources for Singapore and regional marketing news, including a free magazine subscription most professionals don't know about.
•Singapore
Singapore top search terms for 19 categories
I analyzed Hitwise data across 19 verticals to reveal what Singaporeans really search for—from Toyota dominating automotive to surprising dating trends that hint at the nation's digital desires.