•Analytics
Sydney Review: Web Analytics an Hour a day
If you think web analytics is just Excel reports full of CTRs and impressions, this book taught me the Trinity Approach that transforms data into actionable insights.
Blog
493 posts about AI, learning, and building products
•Analytics
Web Analytics an hour a day: Introduction
I'm breaking down "Web Analytics an Hour a Day" for four distinct personas—from marketing newbies to analytics pros—so you can jump straight to insights that match your role.
•Social Media Marketing
Orkut in Vietnamese
Google just launched Orkut in Vietnamese, and with Yahoo! 360 shutting down, this could fill Vietnam's social networking void—if they play it right.
•Google
Personal Review: Google Products
I've tested Google's entire product lineup and discovered how their tools extend far beyond search—from monitoring your name worldwide to shopping without entering credit cards.
•Singapore
Marketing magazines in Singapore and the region
I've compiled my go-to sources for Singapore and regional marketing news, including a free magazine subscription most professionals don't know about.
•Singapore
Singapore top search terms for 19 categories
I analyzed Hitwise data across 19 verticals to reveal what Singaporeans really search for—from Toyota dominating automotive to surprising dating trends that hint at the nation's digital desires.
•Search Engine Marketing
Paid Search or Organic Search yield better ROI?
Paid search converts 4x better than organic in some cases, but the real question is how to split your budget—and the answer depends on your keyword costs and business goals.
•Singapore
Singapore Travel Agencies: Online Report
Hitwise data reveals Zuji dominates Singapore's online travel market with nearly double its closest rival's share, while 55% of travel site traffic comes from search engines—yet most local agencies aren't using SEM.
•Google
Google Launches Ad Serving for FREE
Google's free Ad Manager could give them control over a massive piece of the internet while collecting conversion data, user behavior, and pricing intel across all sites.
•Facebook
Run Facebook ad in Singapore
Facebook ads let you target Singapore users by demographics AND interests like favorite movies—discover how 4,000+ Prison Break fans could be your niche audience.
•Search Engine Marketing
Search Marketing Handbook (part 2)
I break down IAB UK's advanced search marketing tactics—from behavioral targeting and bid management to 24/7 PPC optimization—showing you what the tools can do and why strategy matters more.
•Search Engine Marketing
Search Marketing Handbook (part 1)
I just discovered the IAB UK Search Marketing Handbook and I'm breaking down its key insights on PPC vs SEO strategy, demographic targeting, and why combining both can boost clicks by up to 6%.