•Search Engine Marketing
Paid Search or Organic Search yield better ROI?
Paid search converts 4x better than organic in some cases, but the real question is how to split your budget—and the answer depends on your keyword costs and business goals.
Blog
499 posts about AI, learning, and building products
•Singapore
Singapore Travel Agencies: Online Report
Hitwise data reveals Zuji dominates Singapore's online travel market with nearly double its closest rival's share, while 55% of travel site traffic comes from search engines—yet most local agencies aren't using SEM.
•Google
Google Launches Ad Serving for FREE
Google's free Ad Manager could give them control over a massive piece of the internet while collecting conversion data, user behavior, and pricing intel across all sites.
•Facebook
Run Facebook ad in Singapore
Facebook ads let you target Singapore users by demographics AND interests like favorite movies—discover how 4,000+ Prison Break fans could be your niche audience.
•Search Engine Marketing
Search Marketing Handbook (part 2)
I break down IAB UK's advanced search marketing tactics—from behavioral targeting and bid management to 24/7 PPC optimization—showing you what the tools can do and why strategy matters more.
•Search Engine Marketing
Search Marketing Handbook (part 1)
I just discovered the IAB UK Search Marketing Handbook and I'm breaking down its key insights on PPC vs SEO strategy, demographic targeting, and why combining both can boost clicks by up to 6%.
•Search Engine Marketing
Ask.com gave up
I switched to Ask.com for weeks and found it surprisingly good—then they announced they're giving up on competing with Google to target women instead.
•Search Engine Marketing
Learning Google Adwords in 4 Days
I created a 4-day crash course to teach Google Adwords fundamentals—the same sink-or-swim method I used to learn it myself, starting with a 40-question quiz to assess where you are.
•Strategy
Vietnamese Online Industry: SWOT Analysis
A SWOT analysis of Vietnam's online industry reveals 18.5 million internet users, Google's 90% market dominance, and untapped potential in a young, dynamic digital market.
•Strategy
Online Marketing for Managers: How to 101
Marketing managers often dismiss online marketing because traditional ATL works—but if your target audience is spending more time online than with newspapers or TV, you're missing them entirely.
•Search Engine Marketing
SEM: some updates since Oct 07
I've compiled essential SEM resources and learning paths to help you navigate this fast-evolving industry, from salary insights to must-read blogs.
•Vietnam
Yahoo Internet Cafe Viet Nam
Yahoo is betting big on Vietnam by opening branded internet cafes and training operators on their services—a grassroots strategy to capture a market where they dominate messaging but trail in search.