486 posts about AI, learning, and building products
SEM pros must look beyond bid prices and ad copy—offline marketing activities directly impact your paid search performance, and I'll show you how to model these relationships.
Google's market cap just surpassed Wal-Mart as shares hit $600—and with internet ad revenue growing 26%, this milestone is just the beginning.
Google Singapore expanded rapidly in 2007 with mobile ads and a 60% search market share—but I'm questioning whether one company dominating both search and media is healthy.
In Singapore and Southeast Asia, I've learned that hitting client KPIs requires more than just paid search—it demands understanding how customers take multiple touchpoints before converting.
I've created a complete Google Adwords checklist specifically for Singapore and Southeast Asia marketers to avoid costly mistakes like wrong currency settings, accidental content network activation, and timezone errors that can drain your budget.
With 66% internet penetration but 62% never shopping online in 2006, Singapore's digital landscape revealed a massive untapped e-commerce opportunity.
Deciding between in-house and outsourced SEM in Singapore? I break down the real costs and why most local businesses should think twice before hiring internally.
I explore why Affiliate Marketing—where advertisers only pay for actual conversions—remains underutilized by Singapore companies despite being a zero-risk model.
Email marketing remains underutilized by Singapore SMEs despite its power for customer acquisition and retention—here's how to build targeted databases and avoid costly mistakes.
I'll show you how to leverage display advertising in Singapore's market, from understanding banner formats and pricing models to maximizing targeting.
Deloitte's study reveals offline ads are less intrusive than online, yet digital drives higher ROI—the key is using both strategically together.
JupiterResearch's latest survey crowns Google as the most beloved brand online, with fascinating demographic splits between Google and Yahoo users.