Search Engine Market Share in APAC countries September 2015
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
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Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
Master global paid search campaigns in the mobile era—from campaign briefs to statistical testing to actionable optimization strategies that move beyond basic Adwords training.
I compiled search engine market share data across APAC to reveal which players actually dominate each market—spoiler: it's not always Google.
Hummingbird's silent rollout—unnoticed by most SEOs for over a month—signals a major shift: Google now rewards conversational, user-focused content over keyword manipulation.
After 10 years in SEM, I realized the most vital lesson isn't about keywords or tools—it's understanding the human behind every search query.
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
Learn when PPC vs. SEO makes business sense through real scenarios—because knowing when to use search marketing matters more than just knowing how it works.
I analyzed search engine market shares across 10+ countries in 2013, revealing Google's dominance varied wildly—from 90%+ in Europe to just 4% in China where Baidu ruled.

I discovered over 120,000 monthly pizza searches in Vietnam, yet major chains like Pizza Hut and Domino's are losing customers due to poor websites and zero visibility for search terms people actually use.

I just discovered Google's free automated rules tool that replaces expensive bid management software—letting you optimize your PPC campaigns 24/7 without lifting a finger.

Google's dominance isn't universal—discover why Yahoo leads Japan with 51% share, while Naver commands 62% in Korea, revealing crucial insights for global PPC strategy.
Vietnam's online marketing industry is growing like a baby without grown-up guidance—booming in social media and banners, yet still struggling with search marketing basics.
I've updated my global search engine market share data with March 2009 figures—here's the visual breakdown so you can compare territories at a glance.
Choosing a SEM agency in Asia? Ask about staff turnover first—I've seen clients juggled between 3 managers in 6 months, each clueless about their campaign.