
What does GPT 4 think about the potential impact of chat on Paid search and SEO?
I tested GPT-4 as a reasoning engine to critique my analysis on AI's impact on paid search and SEO—and then had it rewrite the entire piece to fix its own criticisms.
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I tested GPT-4 as a reasoning engine to critique my analysis on AI's impact on paid search and SEO—and then had it rewrite the entire piece to fix its own criticisms.

I deep dive into GPT-4's technical paper to uncover the risks OpenAI is tracking—from emergent agentic behavior to power-seeking—as Microsoft rapidly integrates AI across Office 365.
I tested GPT-4 and GPT-3.5 on summarizing Ray Dalio's SVB collapse analysis—the difference in depth and detail surprised me more than I expected.

We spent days trying to illustrate my daughter's story with AI art tools like Midjourney and Stable Diffusion—only to hit a wall maintaining character consistency across scenes.

I tested Bing Chat extensively and found Microsoft is already showing ads—they're cleverly embedded in highlighted source citations, appearing when you click to verify information.

AI-powered search could slash paid search revenue as fewer queries meet higher accuracy demands, forcing advertisers into costlier auctions with uncertain ROI.

I fact-checked the fact-checker's claims about Bing AI fabricating financial data—turns out the made-up numbers problem is real and worse than I hoped.

Google Trends data reveals ChatGPT interest doubled in two weeks while Google Bard's search interest is rising even faster—here's what the regional data tells us about the AI race.

I'm already using ChatGPT to write Excel formulas and summarize meetings, but when OpenAI integrates natively into Office 365, it'll understand your actual spreadsheet cells and automate meeting action items without the copy-paste headache.

Microsoft's Bing-OpenAI integration solves ChatGPT's three fatal search flaws—and could finally give Google a real reason to worry about losing market share.

AI now has real-time access to all public human knowledge in 100+ languages—but are we prepared for the societal upheaval this will bring to jobs and skills?

Microsoft's ChatGPT-Bing integration solves data problems, but the real challenge is designing an interface that knows when to give one answer vs. many.