The Archive · 2013 — Now
AI archive.
131 posts in this category
131 essays in the archive · 13 languages · 56 categories
AI creative production for paid media
AI removes production volume as the constraint in paid media, which moves the bottleneck to concept quality, brand rules, and review. The variant is no longer expensive; the judgement about which variant is worth running is. Teams that win are the ones that built the review standard, not the ones that generated the most assets.
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I'm Using Claude Code for Everything Else But Coding
Nineteen days after cancelling Claude Max, my pattern has settled. Codex with GPT-5.4 on xHigh took the coding seat. Claude Code with Opus 4.7 on xHigh took every other seat at the desk.
AI campaign localization
AI campaign localization moves the job from translation to transcreation and QA. The deliverable is native nuance, not word count, and the model is the engine while people own the brand and the market. Teams that treat AI localization as a translation task ship fluent copy that misses the point.
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Two years after my 7 Andrew Ng courses: the 2026 path I'd actually take
No. 05AIThe Code Was the Easy Part of Shipping Prova
No. 06AIWhat Agencies Actually Need From AI Is Not More Content
No. 07AIBuilding a client-memory data moat
No. 08AII Tried to Clip My Course into a YouTube Video. Here's Why I Rebuilt It Instead.
No. 09AIWhy I Cancelled Claude Max After 13 Months and What I’m Testing with Codex Next
No. 10AII'm Dropping My $200 Claude Code Plan After Two Weeks with Codex
No. 11AIPrompt library vs operating model
No. 12AIWhat Roles an AI-Native Marketing Team Actually Needs in 2026
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