The Archive · 2013 — Now
AI archive.
131 posts in this category
131 essays in the archive · 13 languages · 56 categories
What Shipping DIALOGUE Taught Me About Multilingual AI Products
DIALØGUE supports 7 languages, but the real multilingual work was not translating strings. It was fixing audience-local dates, TTS consistency, UI language drift, and deciding where quality mattered enough to slow down.
Read the analysis
Why Most AI Marketing Tools Feel Fast but Weaken Team Judgment
I spent years in advertising watching teams confuse motion with progress. Then I started building AI marketing tools and realized the problem was getting worse: faster execution, weaker judgment.

What AI Still Gets Wrong in Media Operations Without Senior Judgment
AI can now produce media plans, performance summaries, measurement frameworks, and campaign setups at impressive speed. The problem is not that the output is obviously bad. The problem is that it is often good enough to pass a casual review while missing the business context that actually matters.
The Full Index
Earlier entries
Sort: Newest
The AI marketing stack for agencies
No. 05AIWhy AI Memory Matters More Than Model Choice for Marketing Teams
No. 06AIThree Years Later: What Generative AI Actually Did to SEO
No. 07AIHow I Built a 7-Module Course Solo While Working Full-Time
No. 08AIAI Raises the Floor. Depth Is How You Win.
No. 09AICodex with GPT-5.4 vs Claude Code with Opus 4.6 — Why I Used Both (March 2026)
No. 10Paid MediaAI for media planning
No. 11AIThe App Store Said Yes
No. 12AIMarketing AI policy and governance
Subscribe
Get the next useful note when there is something to say
I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.
