Paid Media Archives - Chandler Nguyen

Generate High-Performing SEM Ad Copy with ChatGPT and Google Best Practices

November 16, 2023 Chandler Nguyen AI, Google, OpenAI, Paid Media

Struggling to write high-performing search ads? Look no further than this new GPT-4 powered tool, SEM Ad Copy Expert. Built on OpenAI’s ChatGPT and the

the new Bing Chat with OpenAI integration

Bing and OpenAI Integration: A Game Changer in Search Engine Technology?

February 8, 2023 Chandler Nguyen AI, Microsoft, OpenAI, Search Engine Marketing

Today Microsoft revealed the first iteration of Bing and OpenAI integration, with more about OpenAI capability integration with Office in the pipeline. The news captured

LinkedIn B2Believe event Nov 2022 – A review

November 18, 2022 Chandler Nguyen Paid Media

I attended the LinkedIn B2Believe event in San Francisco on November 16. I expect there will be many on-demand videos of the event uploaded to

My take on the future of Meta advertising revenue

October 31, 2022 Chandler Nguyen Facebook, Paid Media

Meta reported their Q3 2022 revenue, which was -4% vs. a year ago. The Q4 revenue guidance is between $30-32.5 billion. This contrasts with $33.6

Will Machine Learning Make Performance Marketers Obsolete?

September 30, 2022 Chandler Nguyen Data privacy, Paid Media

Before we start, some context will help you understand why I have this question. I have spent significant time in performance marketing during my career.