99 posts in this category
I wrote this 200+ page ebook to fill a gap in Vietnam's market—a comprehensive English guide covering digital analytics, owned media, and paid strategies specifically for the local landscape.
Vietnamese consumers rank McDonald's (not even in Vietnam yet) above KFC and Lotteria, while zero local brands crack the top 20—revealing insights into brand power.
I've struggled with countless confusing websites and sign-up forms—here's what I learned about why user experience gets ignored in Vietnam and how to fix it.
Building a search engine is so hard that only China, Korea, and Russia have local engines beating Google—yet Vietnam now has multiple teams attempting the impossible.
Ever wonder where your company fits in the digital marketing ecosystem or who might acquire you? These visual maps reveal how global players connect and where strategic opportunities hide.
I break down why Vietnamese marketers get fired for confusing metrics with KPIs—and reveal the simple fix that transforms data from overwhelming noise into actionable insights.
I'm mapping Vietnam's digital agency landscape—from WPP's 23 offices to solo shops—so you can navigate this fragmented market and find the right partners.
Stop drowning in meaningless metrics—your analytics strategy fails when you spend time on dashboards instead of asking the right business questions and hiring analysts who deliver actionable insights.
After reviewing hundreds of CVs, I've learned that great digital marketers need more than technical skills—they need creativity that solves real problems, not copycats.
Traditional media gets 97% of budgets with minimal reporting, while digital marketers drown clients in jargon-filled metrics that don't answer their core questions about reach and brand awareness.
I explored how Singapore brands can use Google Insights for competitive intelligence, revealing DBS achieved 250% growth in online interest—but that's just the starting point.
I spent hours comparing Singapore bank rates online, but completely forgot about UOB—a bank I pass every single day—because they're invisible on Google.