•Baidu
Baidu Chinese Paid Search (part 2)
Setting up Baidu PPC? Expect 4-week activation delays, Chinese bank transfers only, and a completely different campaign structure that will force you to rethink Google.
Blog
486 posts about AI, learning, and building products
•Search Engine Marketing
SMX in Singapore: First ever
Singapore's first-ever Search Marketing Expo marks the region's arrival as a serious SEM market—if you're in Southeast Asia, this is the event worth flying in for.
•Google
Google Ad Planner in SG and SEA context
Google's free Ad Planner sounds revolutionary for media planning, but with only 250 sites covered and major players like Yahoo missing, here's why it falls short in Singapore.
•Vietnam
Vietnamese Online Industry: SWOT Analysis (part 2)
Six months after my initial SWOT analysis, Vietnam's online threats have materialized—here's how Yahoo, Google, and local services are reshaping the market.
•Analytics
Search Analytics: Internal Search, SEO, PPC
Explore why internal search is the most ignored analytics goldmine—I'll show you which major Singapore sites are missing this crucial feature and the metrics you need to track.
•Singapore
Singapore Online Updates
PayPal's surprise appearance in Singapore's top 20 websites signals that B2C e-commerce is changing fast—here's what the latest Hitwise data reveals.
•Search Engine Marketing
Challenges of Managing a Regional Paid Search Campaign
Managing paid search across Asian markets means navigating multiple languages, currencies, and platforms—where Google's CPC estimates are wildly inflated and Yahoo makes you juggle separate accounts for each territory.
•Singapore
Ad:Tech Singapore 2008 and some updates
I attended Ad:Tech Singapore's inaugural event, where Yahoo dominated and Google barely showed up—here's why this first-time conference fell short of expectations.
•Analytics
Google Conversion Tracking: Pros and Cons
At Google's event, I learned why free conversion tracking seems great—until you realize Google knows exactly what you'll pay, creating a conflict of interest.
•Search Engine Marketing
Yahoo Panama in SEA worth a try?
I've been testing Yahoo Panama in SEA for 1.5 weeks and despite missing features, ROI-focused advertisers should jump on this now—you'll have a nice surprise.
•Google
Google allows Third Party Ad Serving on Content Network: Implications
Google's opening its Content Network to third-party ad tracking changes the display advertising game—giving advertisers cross-network insights they've long demanded.
•Singapore
Raffles Place Internet hoax in Singapore
A $100k viral ghost video got 230,000 views and major media coverage—but nobody remembered the company behind it. Here's why the campaign failed.