493 posts about AI, learning, and building products
Google dominates most markets globally, but regional players like Baidu in China, Yandex in Russia, and Yahoo in Japan tell a different story about where you should focus your SEM budget.
I tested Yahoo's Content Network for a major bank and found CPAs 3-4x higher than search—here's why segmenting your traffic sources saved us from disaster.
I explored how Singapore brands can use Google Insights for competitive intelligence, revealing DBS achieved 250% growth in online interest—but that's just the starting point.
Danny Sullivan's trilogy reveals the uncomfortable truth: while everyone criticizes Yahoo, Microsoft's search failures are far worse—they don't even have a recognizable brand.
I wrote the first book on Google AdWords while teaching digital marketing and building Vietnam's interactive advertising standards—now I'm hiring.
I spent hours comparing Singapore bank rates online, but completely forgot about UOB—a bank I pass every single day—because they're invisible on Google.
I discovered over 120,000 monthly pizza searches in Vietnam, yet major chains like Pizza Hut and Domino's are losing customers due to poor websites and zero visibility for search terms people actually use.
I analyze the "9 sins of Google Analytics" article, addressing key concerns about data ownership, limited support, and reporting—revealing which criticisms are valid and which miss the mark.
I just discovered Google's free automated rules tool that replaces expensive bid management software—letting you optimize your PPC campaigns 24/7 without lifting a finger.
Google's Ad Planner threatened to automate media planning with powerful audience targeting—until it didn't. Here's what happened and where to look now.
I analyzed Google's biggest competitive threats in Vietnam's tiny but fast-growing digital ad market—turns out the answer surprised even me.
After 7 years in Singapore, I returned to Ho Chi Minh to build a business from scratch—here's why I'd do it again, and what I'd change about those crucial first 9 months.