•Analytics
Response to 9 sins of Google Analytics
I analyze the "9 sins of Google Analytics" article, addressing key concerns about data ownership, limited support, and reporting—revealing which criticisms are valid and which miss the mark.
Blog
486 posts about AI, learning, and building products
•Google
Google Adwords Automated Rules for everyone!
I just discovered Google's free automated rules tool that replaces expensive bid management software—letting you optimize your PPC campaigns 24/7 without lifting a finger.
•Google
How Media Planners would lose their jobs because of Google Adplanner
Google's Ad Planner threatened to automate media planning with powerful audience targeting—until it didn't. Here's what happened and where to look now.
•Google
Threats to Google Business in Vietnam
I analyzed Google's biggest competitive threats in Vietnam's tiny but fast-growing digital ad market—turns out the answer surprised even me.
•About Chandler Nguyen
My 1 year in Ho Chi Minh city
After 7 years in Singapore, I returned to Ho Chi Minh to build a business from scratch—here's why I'd do it again, and what I'd change about those crucial first 9 months.
•Vietnam
How people search for Sex? Do Vietnamese search for sex the most !!!
I dug into Google's data to debunk the myth that Vietnamese search for sex the most—revealing how raw numbers mislead without context and why search behavior matters.
•Google
A review of Google & Yahoo in 2009
Google made meaningful strides in Southeast Asia's search marketing space in 2009, outpacing Yahoo with significant advancements worth examining.
•Affiliate Marketing
Affiliate Marketing in Vietnam and SouthEast Asia
After meeting with a London VC about affiliate marketing in Vietnam, I realized this performance-based model could transform how SEA companies scale their sales online.
•Vietnam
Vietnam online marketing updates
After 8 years abroad, I returned to find Ho Chi Minh's online marketing shockingly behind—even basic services are invisible on Google, forcing reliance on human operators.
•Search Engine Marketing
Search engine market share around the world updated Aug 2009
Google's dominance isn't universal—discover why Yahoo leads Japan with 51% share, while Naver commands 62% in Korea, revealing crucial insights for global PPC strategy.
•Strategy
What makes an Online agency unique
I've spent months exploring why investors should back online agencies, but the real question isn't which niche will win—it's whether we're trying to predict the unpredictable.
•Strategy
Challenges of Running a SEM firm in South East and North Asia
Running a SEM agency across Asia means juggling 10+ currencies, native speakers for each market, and search engines with conflicting policies—challenges you won't face in the West.