·Singapore
Singapore Public Sector Outcomes Review (SPOR)
Singapore's MOF report quantifies national goals with hard numbers—14.5% GDP growth, rising incomes, #1 rankings—proving commitment beats ambiguity every time.
Blog
508 posts about AI, learning, and building products
·Vietnam
Digital media in Vietnam SMU wiki page
SMU students created an impressive wiki covering digital media across 11 Asian countries—I was honored to contribute insights on Vietnam's landscape.
·Greater China
China Online/Internet Development 2011
China's 457 million internet users reveal surprising patterns: 98% broadband penetration, 303 million mobile users, yet 78% lack college degrees—a massive middle-class market.
·Search Engine Marketing
Search Engine Market share by country Mar 2011
Google dominates most markets globally, but regional players like Baidu in China, Yandex in Russia, and Yahoo in Japan tell a different story about where you should focus your SEM budget.
·Search Engine Marketing
YSM Content Network Quality
I tested Yahoo's Content Network for a major bank and found CPAs 3-4x higher than search—here's why segmenting your traffic sources saved us from disaster.
·Google
Google Insights for Search in Singapore and Southeast Asia
I explored how Singapore brands can use Google Insights for competitive intelligence, revealing DBS achieved 250% growth in online interest—but that's just the starting point.
·Search Engine Marketing
Is Yahoo really that Bad...How about Microsoft?!
Danny Sullivan's trilogy reveals the uncomfortable truth: while everyone criticizes Yahoo, Microsoft's search failures are far worse—they don't even have a recognizable brand.
·About Chandler Nguyen
Looking for Online Marketing expert
I wrote the first book on Google AdWords while teaching digital marketing and building Vietnam's interactive advertising standards—now I'm hiring.
·Singapore
UOB Singapore is playing hide and seek?
I spent hours comparing Singapore bank rates online, but completely forgot about UOB—a bank I pass every single day—because they're invisible on Google.
·Strategy
Why Pizza Restaurant in Vietnam should use Google
I discovered over 120,000 monthly pizza searches in Vietnam, yet major chains like Pizza Hut and Domino's are losing customers due to poor websites and zero visibility for search terms people actually use.
·Analytics
Response to 9 sins of Google Analytics
I analyze the "9 sins of Google Analytics" article, addressing key concerns about data ownership, limited support, and reporting—revealing which criticisms are valid and which miss the mark.
·Google
Google Adwords Automated Rules for everyone!
I just discovered Google's free automated rules tool that replaces expensive bid management software—letting you optimize your PPC campaigns 24/7 without lifting a finger.