The Archive · 2013 — Now
Notes from the practice.
Write to figure out what you actually think. The post is the second draft of a thought you had earlier in the day.
518 essays in the archive · 13 languages · 54 categories
I Completed My Biggest Site Redesign in Years. During Breakfast.
I rebuilt my entire website in 3 days using AI—not as a coding assistant, but as my actual developer. I made the decisions; Claude Code wrote 28,000 lines.
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AI Without Memory Is Just an Expensive Chatbot
I built 9 AI agents that forgot everything between conversations—wasting users 20-45 minutes weekly re-explaining their business. Here's how I made them share memory.

Marketing Teams Work Together. Now STRATUM Does Too.
I shipped team collaboration features in alpha with <50 users because my customers were already working in teams—just through painful screenshots and copy-paste workarounds that cost 80+ hours per year.
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My Database Was "Correct." It Was Also 296x Too Slow.
No. 05AIBlank Screens Kill Trust. I Had 31 of Them.
No. 06AII Built Multi-Tenancy on Day 2. On Day 67, I Rebuilt It
No. 07AII Knew What Agencies Needed—So I Built Multi-Tenancy on Day 2
No. 08AII Asked My AI Strategy Agent to Audit Our Landing Page. Here's What Happened
No. 09AISTRAŦUM: The 9-Agent Marketing Application I Built in 75 Days (Solo, While Sick for 10)
No. 10AIThe HTTP/HTTPS Debugging Nightmare: A 24-Hour Journey Through Mixed Content Hell
No. 11AI4 Weeks in: Building a 10-Agent Marketing Platform While Taking Naps
No. 12AISafer Deployments for Solo Devs: How I Used AI to Ship (a Feature Flag Story)
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